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Updated almost 2 years ago on . Most recent reply
![Andres Murillo's profile image](https://bpimg.biggerpockets.com/no_overlay/uploads/social_user/user_avatar/2477227/1675724741-avatar-andresm104.jpg?twic=v1/output=image/crop=600x600@0x0/cover=128x128&v=2)
Which market should I choose? Why are investors choosing certain markets?
I review this doc with nearly every new client I work with. I thought I'd get some feedback from the BP community.
What's plotted here is "why are investors choosing this market". For example, investors are choosing Sacramento over Charlotte because the market is "more established and expects higher growth", however, investors are choosing Huntsville over Atlanta because "properties cost less and cash flow better". Hope this explanation makes sense.
New Investors: Does this help to understand how to compare your market choices?
Experienced Investors: Do you agree? (lol. I know this will cause some uproar) What feedback do you have?
![](https://bpimg.twic.pics/no_overlay/uploads/uploaded_images/1678901403-Markets_Matrix.jpg?twic=v1/output=image/quality=55/contain=800x800)
Most Popular Reply
![Andres Murillo's profile image](https://bpimg.biggerpockets.com/no_overlay/uploads/social_user/user_avatar/2477227/1675724741-avatar-andresm104.jpg?twic=v1/output=image/crop=600x600@0x0/cover=128x128&v=2)
Quote from @Frank Barletta:
Andres -- There is a strong spirit for sharing information, but avoiding saturation is the currency of STRs.
Do your research and make decisions based on that.
This is a starting point for most investors, not the end of the market conversation. Saturation, competition, regulations, ToTs, and a laundry list of other factors go in to the buying decision for STRs.
This helps new investors “do their research”.