Skip to content
×
PRO
Pro Members Get Full Access!
Get off the sidelines and take action in real estate investing with BiggerPockets Pro. Our comprehensive suite of tools and resources minimize mistakes, support informed decisions, and propel you to success.
Advanced networking features
Market and Deal Finder tools
Property analysis calculators
Landlord Command Center
$0
TODAY
$69.00/month when billed monthly.
$32.50/month when billed annually.
7 day free trial. Cancel anytime
Already a Pro Member? Sign in here

Join Over 3 Million Real Estate Investors

Create a free BiggerPockets account to comment, participate, and connect with over 3 million real estate investors.
Use your real name
By signing up, you indicate that you agree to the BiggerPockets Terms & Conditions.
The community here is like my own little personal real estate army that I can depend upon to help me through ANY problems I come across.
Starting Out
All Forum Categories
Followed Discussions
Followed Categories
Followed People
Followed Locations
Market News & Data
General Info
Real Estate Strategies
Landlording & Rental Properties
Real Estate Professionals
Financial, Tax, & Legal
Real Estate Classifieds
Reviews & Feedback

Updated over 1 year ago, 03/19/2023

User Stats

4
Posts
4
Votes
Yonit Young
4
Votes |
4
Posts

Investing in small towns

Yonit Young
Posted

Hi!

Trying to take my first steps in real estate investing, and I'm also looking at small towns. As part of my research, I'm trying to understand if there is a need for rental properties. When I check on Zillow, for example, I see that there are very few properties offered for rent. Is this an indication that will it will be difficult for me to find tenants?

Thanks in advance for any comment.

User Stats

27,333
Posts
40,222
Votes
Nathan Gesner
Property Manager
Agent
Pro Member
  • Real Estate Broker
  • Cody, WY
40,222
Votes |
27,333
Posts
Nathan Gesner
Property Manager
Agent
Pro Member
  • Real Estate Broker
  • Cody, WY
ModeratorReplied
Quote from @Yonit Young:

No answer is that easy. I'm in a town of 10,000 and manage 400 rentals. I currently have three advertised for rent. In 2019 I would have around 15-20 advertised at once. Demand is high, inventory is low. The sales market makes it difficult for people to buy a home, increasing the demand for rentals.

You have to look at inventory available, but also what the demand is for that inventory. there may only be six properties listed in Zillow, but they may be renting really cheap or sitting on the market because nobody's looking.

  • Nathan Gesner
business profile image
The DIY Landlord
4.7 stars
150 Reviews

User Stats

9,861
Posts
5,543
Votes
Eliott Elias#4 BRRRR - Buy, Rehab, Rent, Refinance, Repeat Contributor
  • Investor
  • Austin, TX
5,543
Votes |
9,861
Posts
Eliott Elias#4 BRRRR - Buy, Rehab, Rent, Refinance, Repeat Contributor
  • Investor
  • Austin, TX
Replied

Talk to realtors and property managers. They are eyes and ears on markets like this. 

BiggerPockets logo
BiggerPockets
|
Sponsored
Find an investor-friendly agent in your market TODAY Get matched with our network of trusted, local, investor friendly agents in under 2 minutes

User Stats

896
Posts
547
Votes
Jared Hottle
Agent
Pro Member
  • Real Estate Agent
  • Cedar falls IA Waterloo, IA
547
Votes |
896
Posts
Jared Hottle
Agent
Pro Member
  • Real Estate Agent
  • Cedar falls IA Waterloo, IA
Replied

No one size fits all but I like small towns. Prices are lower, taxes usually lower, less government oversight yet still usually a high demand for rentals and to get into a small town for the schools, safety, etc. Definitely more of a cash flow play, many times older homes that need more maintenance and finding contractors to work can be difficult depending on how close it is to larger city. 

  • Jared Hottle

User Stats

812
Posts
785
Votes
Joe Funari
Agent
  • Real Estate Agent
  • Keller, TX
785
Votes |
812
Posts
Joe Funari
Agent
  • Real Estate Agent
  • Keller, TX
Replied

@Yonit Young The rent comps for that small town will tell you the days on market for a rental. Personally, I love to invest in smaller towns around the Dallas/Ft. Worth area. In the "metroplex" average days on market for a rental is around 17 days. Demand for rentals is very high here in Texas. But in the smaller towns the average days on market may be 20 to 30 days here. Again, not bad. But you expect that demand is a little less in small towns. But the purchase price savings outweigh this in most cases. But if there are active lease listings in the small town in question if they have been on the market less than 30 days I am usually not concerned. Especially if your financing the deal or rehabbing it before marketing for lease. Also, check to make sure those rentals are comprable to the subject property your looking to purchase. In some cases these other active lease listings may not have a 2 car garage. Or only has 1 and a half bath. I always recommend your first rental purchase should be a SFR 3/2/2. Most common build and easiest to rent. Hope this helps.

  • Joe Funari

User Stats

532
Posts
250
Votes
Ricardo Hidalgo
  • Real Estate Agent
250
Votes |
532
Posts
Ricardo Hidalgo
  • Real Estate Agent
Replied
Quote from @Yonit Young:

Hi!

Trying to take my first steps in real estate investing, and I'm also looking at small towns. As part of my research, I'm trying to understand if there is a need for rental properties. When I check on Zillow, for example, I see that there are very few properties offered for rent. Is this an indication that will it will be difficult for me to find tenants?

Thanks in advance for any comment.


 Here are some towns to consider based on the economics, affluence of buyers and stability: 

The Emerald Coast, which includes cities such as  Destin, Fort Walton Beach, and Panama City Beach, has seen job growth in recent years, particularly in the tourism and hospitality sectors.According to the Florida Department of Economic Opportunity, the leisure and hospitality industry is the largest employer in the region, accounting for over 27% of total employment. Other major sectors in the region include retail, healthcare, government jobs, professional and business services.In recent years, the Emerald Coast has seen growth in areas such as technology, aerospace and defense, and manufacturing, which have the potential to create higher-paying jobs and contribute to economic diversification.

Overall, the job growth perspective on the Emerald Coast is positive, with a diverse mix of industries and a strong focus on tourism and hospitality. In addition, there are more than 5 military bases in the nearby area that support many government positions in the local economy. As some of the bases start to rebuild after the hurricane, more opportunities for growth will occur to meet the new demand in our area.

User Stats

4
Posts
4
Votes
Yonit Young
4
Votes |
4
Posts
Yonit Young
Replied
Quote from @Joe Funari:

@Yonit Young The rent comps for that small town will tell you the days on market for a rental. Personally, I love to invest in smaller towns around the Dallas/Ft. Worth area. In the "metroplex" average days on market for a rental is around 17 days. Demand for rentals is very high here in Texas. But in the smaller towns the average days on market may be 20 to 30 days here. Again, not bad. But you expect that demand is a little less in small towns. But the purchase price savings outweigh this in most cases. But if there are active lease listings in the small town in question if they have been on the market less than 30 days I am usually not concerned. Especially if your financing the deal or rehabbing it before marketing for lease. Also, check to make sure those rentals are comprable to the subject property your looking to purchase. In some cases these other active lease listings may not have a 2 car garage. Or only has 1 and a half bath. I always recommend your first rental purchase should be a SFR 3/2/2. Most common build and easiest to rent. Hope this helps.

Thank you!

User Stats

4
Posts
4
Votes
Yonit Young
4
Votes |
4
Posts
Yonit Young
Replied
Quote from @Ricardo Hidalgo:
Quote from @Yonit Young:

Hi!

Trying to take my first steps in real estate investing, and I'm also looking at small towns. As part of my research, I'm trying to understand if there is a need for rental properties. When I check on Zillow, for example, I see that there are very few properties offered for rent. Is this an indication that will it will be difficult for me to find tenants?

Thanks in advance for any comment.


 Here are some towns to consider based on the economics, affluence of buyers and stability: 

The Emerald Coast, which includes cities such as  Destin, Fort Walton Beach, and Panama City Beach, has seen job growth in recent years, particularly in the tourism and hospitality sectors.According to the Florida Department of Economic Opportunity, the leisure and hospitality industry is the largest employer in the region, accounting for over 27% of total employment. Other major sectors in the region include retail, healthcare, government jobs, professional and business services.In recent years, the Emerald Coast has seen growth in areas such as technology, aerospace and defense, and manufacturing, which have the potential to create higher-paying jobs and contribute to economic diversification.

Overall, the job growth perspective on the Emerald Coast is positive, with a diverse mix of industries and a strong focus on tourism and hospitality. In addition, there are more than 5 military bases in the nearby area that support many government positions in the local economy. As some of the bases start to rebuild after the hurricane, more opportunities for growth will occur to meet the new demand in our area.

Great input! Thanks!

User Stats

175
Posts
89
Votes
Dwayne Byrd
  • Real Estate Broker
  • Palm Bay, FL
89
Votes |
175
Posts
Dwayne Byrd
  • Real Estate Broker
  • Palm Bay, FL
Replied

That information is very hyperlocal and the definition of "small town" matters as well. There will always be a need for rentals everywhere. I would make sure the numbers make sense for the investment. Sometimes you can find lower priced properties in small towns, but the overall values are lower, which bring lower rent etc. Look on the mls and see how long homes have been on the market and available, and compare that to your potential investment. 

User Stats

4
Posts
4
Votes
Yonit Young
4
Votes |
4
Posts
Yonit Young
Replied
Quote from @Dwayne Byrd:

That information is very hyperlocal and the definition of "small town" matters as well. There will always be a need for rentals everywhere. I would make sure the numbers make sense for the investment. Sometimes you can find lower priced properties in small towns, but the overall values are lower, which bring lower rent etc. Look on the mls and see how long homes have been on the market and available, and compare that to your potential investment. 

 Thank you Dwayne, that's helpful!