DBA? Streamlining communication & marketing with multiple LLCs

[Jamie Brayton]

We are new investors that will be self-managing our properties, and I'm looking for advice regarding streamlining communication and marketing. More specifically, I'm wondering if creating a DBAing would help with this. 

Our situation: the name we used for our first LLC is a name we would like to continue using for communication and marketing purposes (for example, XYZ Group, LLC.); however, our other properties will all be owned by LLCs named after the property address or in our personal names. On the bookkeeping end of things, these properties will be handled individually, but I would like to have one email address, one business card, one google voice number, etc. for tenants. In other words, we would be XYZ Group to all tenants. I'm thinking that creating a DBA would help us accomplish this, but perhaps I'm missing something.

In part, we want to do this to make life easier for ourselves and tenants. Also, my husband and I both own businesses and while tenants do know our names, we would like to create some distance between our other professional lives and our tenants.

Thanks in advance.