Experience-Based Retail Takes Root as Anchor in Philadelphia Region Malls

[Sanjeev Advani]

The Philadelphia-area retail landscape is evolving, with experiential retailers claiming anchor spots at Moorestown Mall, Neshaminy Mall, and King of Prussia Mall. Parky’s entertainment venue is set to open in Moorestown, New Jersey, while Neshaminy Mall welcomes Fusion Fitness as a fitness-centered anchor. King of Prussia Mall will soon house Netflix House, offering escape rooms, live events, and more in an immersive experience set to open in late 2025.

These entertainment-focused developments highlight a broader trend toward creating mall spaces that blend shopping, social activities, and community engagement. By catering to consumers’ demand for unique experiences that can’t be found online, malls are redefining the purpose of brick-and-mortar retail to thrive in the digital age.