The 4 Steps to Financial Freedom Through Rental Property Investing

Dave:
Hey, everyone. Welcome to this very special episode of The Rookie Podcast. I’m Dave Meyer, and I’m going to be your host today, filling in for Ashley and Tony. And the reason I’m here is because, recently, in my responsibilities as the VP of Data and Analytics at BiggerPockets, I created a webinar to help the BiggerPockets audience understand, step by step, how to pursue financial freedom, even during the confusing economic and housing market conditions that we find ourselves in. And this webinar has really gotten a lot of positive feedback, and because of that, we wanted to share it with our podcast listeners.
In this episode, in this webinar, I’m going to talk about a lot. We talk about goal setting and how to determine why you’re investing and what you’re really looking for. Then from there, we’ll help you pick the right market that is sort of aligned with your goals. We’ll help you find deals, and then ultimately, analyze deals so that you can pick the right ones for you in this market. And honestly, in this type of market, it’ll also help you avoid really bad deals as well, which is equally, if not more important.
Now throughout the webinar, I’m going to be dropping really practical tips, and I’m also going to be using a couple of tools to find markets and analyze deals. Just so you know, some of those tools, like the calculator that I use at the end, are parts of the BiggerPockets Pro membership that is a paid membership. It is designed to help you find financial freedom through real estate. Tens of thousands of people have succeeded using the Pro membership, but I did just want to call out that those tools are for paid members. But we are going to give you a deal. Just for watching this webinar, if you want access to all the tools that I’m using to analyze deals, you can get 20% off right now on the Pro membership if you just use the code FREEDOM. So when you check out, they’ll put a link in the description for the show on YouTube as well, if you want to just go to Pro, just check out and use the code FREEDOM, F-R-E-E-D-O-M, and you’ll get access to all the tools I use in this video.
All right. With that said, I hope you all enjoy this webinar, Four Steps to Financial Freedom.
Settle in and focus because the topics and tricks and tactics that I’m going to be talking about today, they’re not hard, but they’re incredibly powerful tools to help you achieve whatever financial goals you might have in mind, and sort of the financial goals that got you to attend this webinar in the first place. I’ll give you, first, before we jump into everything, I’ll just give you a quick high level overview of what we’re going to talk about today. At the end of this webinar, you can expect to have learned how to set your goals, how to find the right market to invest in, find the right deals within that market, and to analyze those deals to determine which ones are actually worth pursuing. So as the topic and title of this webinar implicates, we’re talking about four steps to financial freedom, and we’re not going to make you wait for them. Those are the four steps, how to set your goals, pick the right market, find the right deals, and analyze those deals.
And those four steps, I know it sounds really simple, but it is true. Those things can help you, and they are really the essential things to getting you to financial freedom. And I’m actually just going to add a fifth thing that, yes, you can do this in today’s market. And I know we are in a weird housing market, a weird economic climate, but let me just tell you something. I have bought deals in the last couple of weeks. I know every single… Every single experienced investor that I know is still buying deals right now, because they know how to adapt their strategy and to find the right deals in really any type of economic climate.
The steps that I am going to walk you through today, these four things, work in really any type of economic climate, and as we get through the webinar, I’m going to talk about some tactics or things that you can change in you’re shiftings, but particularly when you’re analyzing deals and finding deals, that can help you adjust and still make profitable good long-term decisions about your finances, even during this type of economic climate that we’re in.
Let me just quickly introduce myself. If you don’t know me already, my name is Dave Meyer. I’m the Vice President of Data and Analytics at BiggerPockets. That means I get to work at BiggerPockets for full-time, which is amazing. I’ve also been investing in real estate for more than 12 years, mostly in rental properties. I have one short-term rental. I live in Europe now, in Amsterdam, and so I also do a lot of passive investing in syndication and in lending funds. I host the On The Market podcast, which, if you like staying on top of the economy and the housing market news, you should check that out. It comes out every Monday and Friday on either Spotify or Apple. I wrote a book with J Scott called Real Estate by the Numbers, which teaches you how to analyze deals like a pro.
But most of all, what I want you to know is that, just like all of you, I’m guessing a lot of you are probably relatively new to real estate, maybe some of you are experienced, but just like all of you, I was once new to real estate too. I really was unsure what I was doing for the first several years that I was investing in real estate. But ultimately, I came up with some simple frameworks that I used to pursue my long-term goal of financial freedom. And that has helped me through ups and downs, through bear markets, through bull markets. All of that is really manageable, once you know some of the tactics and simple strategies that real estate investors have been using really for decades. None of this stuff is really revolutionary. It’s not new. It is proven. These are proven things that literally tens of thousands, hundreds of thousands of people have done before you. You just need to learn to do them for yourself, and that’s what we’re going to do.
If you do have any questions about this, you can always find me on BiggerPockets. After the webinar, you can hit me up on BiggerPockets or on Instagram where I am @thedatadeli. I post all sorts of news, data, econ type stuff there. You should check it out.
Okay. So we talked about four steps to financial freedom, and we’re just going to jump right into this right now. No more waiting, let’s get to the first step. The first step to financial freedom is knowing what you want. What does financial freedom mean to you? And I know, when you think of this, sometimes people start thinking of financial freedom as being rich. Maybe you dream of buying a fancy car or going shopping or extravagant vacations. But for most people, and at least for me, that is not what financial independence and financial freedom is about. And rather than finding these showy things, it’s much more about being able to do the things that you want, when you want and with who you want. And for some people, like me, love traveling. That is something that it really motivates me in my own investing in pursuit of financial independence. For some people, that’s taking time with their family or being able to start a family and not having to work all the time.
And ultimately, I think the most common theme that I see among people who want to pursue financial independence is what they’re really looking for is not money, but it’s actually time. They want to have more freedom in their day to do what they want. Some people like me still continue to work even once you’ve achieved financial freedom, but that’s because we like to, not because we have to. I get to choose what I do with my time. And I think that is the most important thing about financial freedom is that time, unlike money, is a finite resource. You can’t make more of it. And so that to me is the most precious thing you can have in this life. And so financial freedom, although it’s focused on money, what it’s really about is allowing you the time to do what you want.
So I think the first step for people, and I found this very, very helpful and I see people all the time benefit from this, is figuring out what that number is. How much money do you actually need? Because so many people come up to me and they’re like, “Dave, should I flip houses? Should I buy a rental property? Should I do a syndication?” I’m like, “Well, what are you trying to get to?” And most people, they don’t actually know what they want, and that’s super hard. How can you enact a plan, how can you get somewhere if you don’t even know where you’re trying to go? It’s like, if you were asking someone, if you pulled over on the side of the road and you ask someone for directions, and they’re like, “Yeah, I’d love to give you directions. Where do you want to go?” And you’re like, “Well, I don’t know.” How could that person possibly give you directions? You need to have in your mind where you want to be going? And for financial freedom, that is extremely important.
And so as you’re thinking about this, I recommend you make your goal, you make a financial freedom goal, and you want to make it smart. Maybe you’ve heard of this before, I don’t know. A lot of people use this. It’s very common in business, something called a smart goal. And I find that making goals in this format helps you stick with them, better than other types of goals. And so when I say a smart goal, what that means is that the goal is specific, so it has to be a very specific number. So you don’t want to just say, “I want to be financial free.” That’s not a smart goal. To make it smart, you need to be specific. So what is financial freedom to you? Maybe it’s that you want $7,000 per month in cashflow, or in passive income. So that’s specific.
It’s also measurable. Through accounting, you can figure out how much cashflow your portfolio is making you every month. So by saying, “I want $7,000 per month in cashflow,” it is both specific and measurable. You also want to make it actionable, which you’re doing right now. You are making a goal that is actionable because real estate is an actionable way to pursue financial freedom. Relevant. By saying cashflow, that is, by most people’s metrics, cashflow is what you want if you’re pursuing financial freedom. And so cashflow, as long as your goal is about cashflow, it’s probably relevant.
And then the last one, don’t forget about this, is time bound. So that means, you have to put an end date to this goal. You can’t just say, “I want $7,000 per month in cashflow.” That’s a pretty good goal. But if you say, “I want $7,000 per month in cashflow, within five years,” now that is a powerful goal. It has started the clock in your head, which will start motivating you, hopefully, to start getting towards this goal. And so, I really encourage you, you don’t have to do it right this second, but you probably have a number in your head. I’m guessing all of you are sitting there, it’s like, “Oh, mine’s $6,000, mine’s $10,000,” I don’t know. But after this webinar, take some notes, write this down. If you don’t have something in your mind right now, write it down.
After this webinar, go think about what it is that you want out of pursuing real estate. Because I promise you, getting a crystal clear idea of what actually matters to you is going to be motivating. It’s going to help you stay on pace, on track. It’s going to help you through the difficult times. There are difficult times in real estate investing. It’s not hard, but there’s going to be challenges. And having that crystal clear goal is going to be really helpful to you. So ask yourself, are you ready to achieve that goal? I mean, once you have written that down on paper, once you know in your mind what it’s going to be, are you actually ready to put in the time and the effort to do this?
It’s not hard, like I said, but it does take action. It does take you actually doing something. Real estate, they say, is passive. It is much more passive than a normal job, but it’s not like you can do nothing. You actually have to get up and take action to start pursuing that goal that you have. So let’s do that. That is the goal number one, guys, set… Sorry. That is step number one is to set your goal and come up with that intention that you have that’s going to guide you through the rest of your real estate investing.
All right. Step number two is picking the right market. Once you know what your goals are, you have to start backing into how you’re actually going to pursue that. And the number one thing I’d recommend you do next is picking the right market. And when I say market, I’m talking about a location. So you could say California or you could say Los Angeles or maybe the specific neighborhood within your metro area that you want to invest in. But maybe you don’t know. So there are two key questions that I think you need to ask yourself when determining what kind of market you want to invest in.
So number one question, is your goal related to net worth or cashflow? So as I said, if you are pursuing financial freedom, most people want their goal to be about cashflow, because cashflow, unlike building equity, which is sort of the other way you earn a return as a real estate investor, unlike building equity, cashflow can easily replace your nine to five income or your W2 income or whatever your income is. That is really important. So I’m going to assume most people are talking about cashflow here.
Personally, sometimes I look at both. Sometimes I invest for cashflow. Sometimes I invest for net worth. That is really up to you. But I think the important thing here is that, historically, there is a tradeoff in certain markets between cashflow and appreciation. So there are certain markets that just appreciate, and when I say appreciation, I just mean the value of the homes go up. So some markets appreciate far more than other ones.
So some that come to mind are like San Francisco, or Seattle, or Boise over the last couple of years. These cities have exploded in popularity, and property prices have followed suit. The thing is though, when properties appreciate like that, it makes cashflow harder to find. Because rent doesn’t usually grow as quickly as home prices, and so when home prices grow faster than rent, it makes cashflow hard to find. So that means that the cities that appreciate a lot are typically harder to find cashflow. It doesn’t mean it’s impossible, but it’s just harder.
The other thing that you should consider is that, some markets are better for cashflow. So when you look at a city like Philadelphia or Baltimore or Birmingham, Alabama for example, these cities are… The property prices are not as expensive, and so they actually cashflow better. So on one end of the spectrum, you can look at a market that really cashflows well. On the other end of the spectrum, you might have one that really appreciates well. Or you could pick one that’s right in between. These are cities like Tampa in Florida or Atlanta or Nashville. These are good sort of hybrid markets that you can consider.
The second question that you need to ask is, do you want to invest close by? So some people are really just sleep better at night, knowing that they can drive to their investments if they want to and they can go take care of problems theirselves. Other people don’t really care and are willing to invest wherever the best deals are. And so ask yourself that question. There’s really no right or wrong answer, but you should know for yourself, are you the kind of person that wants to see your property physically on a regular basis? Then you should invest close by and you should just find the best market, the best neighborhood within, let’s say, an hour or two hour drive of your primary residence.
If you are willing to invest long distance, which is what I do now that I live in Europe, I only invest long distance, it sort of opens up almost any market to you and you can start to examine markets for different qualities, different characteristics. For example, I like to look at a couple of different criteria for evaluating markets. This works for long distance investing, so if you’re going to invest somewhere far away, these work. But it also works even if you want to invest close by.
I used to invest in Denver primarily. I still own a bunch of property there. And even within Denver, certain areas had good cashflow. Even though Denver as a whole, not a great cashflow city, there were still zip codes, there were areas that had good cashflow. There were other ones that were just exploding in property price. So these metrics that I’m about to show you work well, both for long distance and local investing.
The first one I love is called the rent to income ratio, and this is super easy to calculate. All you have to do is take the annual rent for a given area, and you can find this… I publish spreadsheets on BiggerPockets that you can check out. It’s called the FilePlace on biggerpockets.com. You can find these spreadsheets that I published there. But you just take the annual rent, so take the monthly rent, multiply it by 12, that’s annual rent, and divide it by the average household income for the area. You can find this by Googling it. So again, you do have to take some action on your own. So just go Google it and figure this out for yourself.
Most finance experts, personal finance experts, budgeting people, say that you don’t want to spend much more than 30% of your income on shelter. And so when you evaluate rent to income ratio, if you see that the rent to income is about 30%, that’s pretty good. That means that the market is pretty well-balanced. If you see that it’s well above 30%, that to me is a little bit of a red flag because it means that that area is “rent burdened”, which means that people are probably stretched a little bit thin for rent as it is currently. And hopefully, that means tenants can still pay their rent, but it does increase the risk that they can’t if they’re paying a large share of their income for rent. That’s a little bit of a red flag. And it also probably hampers future rent growth because there’s just a limit to how much people can realistically pay for rent. And so if the rent to income ratio is really high… If it’s 33%, 34%, it’s not a huge deal, but if it gets to 40%, that is a red flag for me.
On the other hand, if the rent to income ratio is well below 30%, let’s say it’s 22%, that to me is something looks really good. Tenants are probably very easily able to pay as agreed on their leases, and it bodes well for future rent growth. So rent to income ratio, great way to evaluate markets.
The second one is called the rent to price ratio, and this one’s also super easy to calculate. All you got to do is divide the rent, the monthly rent, by the average purchase price. Sorry. On this deck, it says annual rent, but that was a mistake. My bad, guys. It is monthly rent divided by the average purchase price for the rent to price ratio.
And rent to price ratio is awesome because it’s a proxy for cashflow. So when you do this, you’re basically saying, how much income are you getting, that’s the monthly rent, and comparing it to your biggest expense, which is the purchase price. And that ratio helps you understand how much cashflow you’re likely to get in. You’re probably going to get a number, when you evaluate this, somewhere between 1% and 0.5%, and the higher, the better. So the higher the number, if it’s around 1%, it’s probably going to be a market that has abundant deals with cashflow. If you get something below 0.5%, it’s probably a market that doesn’t have a lot of cashflowing deals.
Again, that doesn’t mean it doesn’t exist, it just means that it’s going to be harder to find them because, generally speaking, on average, when the rent to price ratio is below, let’s say, 0.6%, it is probably going to be tough to find those deals. But because we’re talking about averages, that means that, even in a market with a rent to price ratio of, let’s say, 0.7, it means there’s going to be deals better than that, maybe 0.8, 0.9, even 1%, and there’s going to be deals worse than that.
But as an investor, it’s your job to find the deals that are better than that average and pursue them, which we’re going to talk about in just a minute in steps three and four. So that’s the rent to price ratio. Great proxy for cashflow, one I’m looking at markets where I want to buy. It’s one of the first things I look at. Again, it’s kind of a crude metric, so you still want to evaluate deals and analyze each and every one of them, which we’ll talk about. But it is a good way to screen markets if you’re considering a bunch of different markets.
A third one is population growth. When it comes to rent and home appreciations, everything really, it comes down to supply and demand. The more demand there is relative supply, the higher prices are going to go. And as investors, once you buy an asset, you want the price to go up and you want your rent to grow up. And population growth is one of the best predictors of future rent growth and property appreciation because it just means there’s more demand. So check out population growth. There’s tons of free websites where you can find this. The FRED website, the Federal Reserve Bank of St. Louis, they offer a lot of data for free. You can go check that out there.
The last one is economic growth. Again, another FRED website is another good place to do that. But basically, when you want to predict appreciation and rent growth, you need people who can pay the higher rates. The whole economy in an area in that market need to get better. And so tracking economic growth like job growth, the unemployment rate and GDP, which stands for gross domestic product, it’s basically just like an aggregate number that measures all the economic output for a given area, if you look at any of those things, you want to find markets that they’re going well. You want to see an area with good high paying jobs. You want to see relatively low unemployment rates, and you want to see strong GDP growth.
So when you’re looking for markets, these are my top four things that I recommend you look at. Again, it’s the rent to income ratio, the rent to price ratio, population growth, and economic growth. So check those things out.
So that’s step number two, guys. So as you can see so far, these are not super hard things that we’re talking about. We talked about setting a goal. That’s just looking inward and deciding what you want, what you need to achieve financial freedom. Step number two is selecting your market and figuring out where you physically want to buy an asset. And the next step, step three, and again, we only have four steps, so we’re moving along here, step three is finding a property.
This gets a little bit harder, but it’s not hard. This is really about developing a system where you can look at a lot of property. So the number one thing I want you to know about finding a property is that most of the properties, almost all of them, are going to be bad. That’s okay, so don’t get discouraged. I talk to so many people who are like, “Oh, I’ve looked at five deals and none of them work.” It’s like, yeah, exactly. If they were all super easy, people would all be going out and doing that. 99% of the properties, maybe 98% of the properties that you look at, are not going to be right for your goals. Maybe they offer strong appreciation, but you’re looking for cashflow. Or maybe the seller is delusional and is trying to sell it for a price that is not reasonable in any universe. Or maybe it has a lot of deferred maintenance and you don’t want to pay to fix up the property.
There’s a million different properties out there. There’s actually 140 million different properties in the United States out there. All you need to do is find the right one for you, or at least the next one. If you’re just getting started, you need to find the first one. But you always need to find sort of the next one that is good for you. And so the way that I recommend that you look for deals is by using a system. At BiggerPockets, we call the LAPS system, L-A-P-S, LAPS system.
And basically, the LAPS system is designed as a funnel. If you’re into marketing or know anything about sales, this is similar. It’s all about the funnel, where at the top of the funnel, you need as broad of an exposure as possible. And that, in real estate investing, is leads. You need as many leads as you can possibly get. So let’s say we’re trying to buy just one deal. What you need to do is find a way to get 100 leads. A hundred leads are going to help you get to that one deal. And a lead is basically just a property that you’re kind of interested in. You don’t have to run the numbers yet. It’s just something you see. You’re like, “Oh, that’s in the right market. It’s a duplex. I’m looking for a duplex. The price point is about what I’m looking for.” So that would be a lead. You don’t have to even see it yet. You just need to know that it has sort of the right basic ingredients for the kind of deal that you’re looking for.
Then step two of the funnel in the LAPS system is analysis. So once you’ve got a hundred deals, it’s time to actually analyze those deals and see which ones make sense for you on paper, like which one offer the right cash on cash return, offer the right potential for appreciation, offer the right economics for you, for you to actually pursue that deal. And so you need to go out and analyze all those deals. Maybe not a hundred of them, maybe some of them. You look at them and you decide that, “You know what? Of these hundreds, I’m going to analyze 40 of them.” And if that sounds daunting, don’t worry. I’m going to show you how to analyze deals quickly in just a second, but just stick with me on the LAPS system right now.
So you get a hundred leads. Then you need to analyze 40 of them. And then you need to start pursuing them. So of those 40, maybe there’s 10 that are really, really good. So we’ve gone from a hundred to 40, now to 10. And those 10, you actually go out and start making offers on them. And you know what? Some of the offers are going to get rejected. And again, that is okay because you just need that one. And so this is the system. It’s about going and looking at tons of deals, and being okay with the fact that a lot of them are not going to work out for you, as long as you find that one that meets the criteria that are going to support your long-term financial freedom goals.
So that’s the LAPS system. So let me just walk you through and help you a little bit with each of these things. So again, LAPS systems leads. Let’s say you need a hundred for your first deal. Where can you find them? Well, number one is MLS and agents. So one of the great things about the economic climate we’re in right now, and there’s not too many great things, there’s a lot of confusing, frustrating things about it, but one good thing that’s happened to the housing market is that there are way more deals right now. This is because we’ve gone from a seller’s market to a buyer’s market, which means there’s much more inventory, and it means that sellers are much more likely to negotiate.
I participated in a deal recently, where we bought a multi-family unit for 30% lower than it was last summer. 30% lower, and that’s not what they listed it for. But after a lot of negotiation, that’s what we were able to get it for, because sellers know that housing prices are rocky right now, and they’re willing to accept deals under list price. It used to be, over the last couple of years during the pandemic, you really sort of had to find off market deals, or at least that was the most reliable way to find good deals was off market. That is not true anymore. You can now find very good deals on the MLS, on Zillow, whatever website you want to use. There are a lot of good deals. So that’s the number one way to do it. If you don’t have an agent, I’m sure an agent can help you find out. If you don’t have an agent, you should check out biggerpockets.com/agent. You can get matched with a investor-friendly agent for free there. So that’s a good way to do it.
Online, obviously, you can do your own searching, either on BiggerPockets, we have a listing platform where you can find some on and off market deals, or you can do off market deals as well, which is sort of private marketing. You’re looking to identify someone who would be willing to sell a property, before they actually list it for sale. You might have heard of the term driving for dollars. This is an off market strategy. You might have heard of yellow letters or mailing postcards. These are all similar strategies to get off market deals. But basically what it is is like, you go out and find a property that you want to buy, and you make an offer, before they go and put it on Zillow and there’s a lot of other people who have the opportunity to make bids on that property.
I did this. I’ve done this. Found an area where I want to buy and just called some sellers, negotiated with them, and I’ve been able to successfully do that. It does work, and you can find great deals like that, but it does take a little bit more effort, just so you know. You have to actually go out and make a lot of phone calls. You usually have to spend a little bit of money on marketing for off market deals. But it does work. But again, one of the benefits of the housing market that we’re in today is that you can find good deals on the MLS, on Zillow. And so that’s probably the easiest way to do it if you’re new to this.
The second thing of the LAPS system, so that’s how to get leads. The second thing is analysis. And let me just tell you the three things about analysis. So analysis is a little bit more complicated. With deals, with leads, you can find an agent, go on Zillow, you can do that, but deal analysis actually has three components to it. The first one is the crystal clear criteria. Again, this is sort of similar to our first step in the webinar today when we were talking about coming up with a goal. The same exact premise is true when you’re analyzing deals. You have to know what you’re looking for.
If you start analyzing deals and you don’t know what a good cash on cash return is, or what a good ROI is, then you’re never going to be able to actually pull the trigger. You’re going to be stuck in analysis paralysis. It can be like, “Is this a good deal? I have no idea.” The trick is to set your criteria up before you start analyzing deals. If you already know, hey, if I find a deal with a 7% or an 8% cash on cash return, I’m pulling the trigger, then you are less likely to get stuck in that analysis paralysis loophole. Instead, you can start actually going out and buying deals instead.
So when it comes to crystal clear criteria, I think there are five things that you should really be thinking about. So think about this, after this webinar, you can start writing this stuff down, but basically, one is property type. Do you want to buy a duplex? Do you want to buy a single family? Do you not care? If you don’t care, that’s also okay. Just write down, when you’re writing down your criteria, be like, “I’m open to anything under four units.” Personally, that’s me. I’ll buy a single family if it’s right, or a duplex or a triplex. Some people, if you’re house hacking, you might only want a duplex, or a triplex. So write down the property type.
The second is location, which we’ve already talked about in finding your market, but the more specific you can get, the better. So maybe when you think about the market and go through those steps, look at those metrics that I told you about, you decide that you want to invest in, I don’t know, Jacksonville, Florida, maybe once you know Jacksonville, go one step further and find a great location that you’re super excited about. Talk to your real estate agent, talk to other investors about where they want to buy, and then put that in your criteria. It doesn’t have to be one zip code. It could be like, “I want anywhere north Jacksonville or anywhere west of the downtown area.” I’ve never been to Jacksonville. I don’t know anything about it. So just write down some criteria that, in your head, you’ll know if you find that property, you’re going to like it.
Price range. It should be pretty obvious, but given how much money you have, once you talk to your lender and determine how much you can qualify for for a loan, figure out what your price range is and write that down as well. Condition is really important. I think this is one that people really miss, and that is, do you want something that is “turnkey” or stabilized, which means it’s in really good shape, and renters are going to like it right off the bat? They’re going to want to move in and it’s going to be super nice. That’s great. I mean, everyone kind of wants that, but they’re more expensive and they tend to offer lower cash on cash returns out of the box if they’re really in good shape already.
On the other hand, you can buy something that needs a little work, those are usually cheaper, but you have to put money into it to rehabilitate it, but they tend to offer higher upside. So if you do some, this is called value add. If you buy something that needs some paint and it needs a new kitchen and it needs new carpet, and you’re willing to do that work, you can usually earn a better cash on cash return because of it. And so that’s something you should think about.
And then the last one is profitability, which I sort of alluded to a minute ago when I was saying, “Oh, I’ll know, if I get a 7% cash on cash return, that’s when you should get this good deal.” And so profitability, let’s just talk about that for a second because I think this is a common question here. Ask yourself, what is a reasonable rate of return? We’re going to talk about the metrics in just a minute, but think to yourself, what do you want? Some people come out and say, “I want a 15% cash on cash return.” Okay. That is possible. But risk and return are sort of counterbalances to each other. So any deal that has an amazing reward, there’s going to be associated risk with it. That is just how investing works.
So for example, you can buy a US treasury bond. You get 3 or 4% right now. That’s super low risk. But a 3 to 4% return is not very good. If you want an 8% return, you can probably do something that’s still relatively low risk, but it’s not going to be no risk like a bond or a savings account. And as you go up in the amount of return that you’re targeting, you have to understand that there’s more risk. So flipping, for example, you can earn a 30% ROI on a flip. But flipping houses is relatively risky in terms of the spectrum of real estate investing. Buying a rental property, you can easily expect to get an 8, 10, 12, even a 15% total return on your property, with relatively low risk, so I think that is a great rate of return that you should target. Some of that could be cashflow. Some of that could be through amortization or appreciation. That’s something for you to think about, what level of risk and return you’re comfortable with.
And then you need to think about, what’s a good deal in your area? You pick a market and find out what a good deal is. Are you looking at deals and all of them, all of your friends who are investors or every deal that you look at is a 7% cash on cash return. Then all of a sudden, you’re analyzing your 40 deals like we talked about, and you see one that’s a 9% cash on cash return, that’s when you know it’s time to pull the trigger. That’s how you know what deal is the right one for you to pursue is once you establish what’s a reasonable rate of return and what’s a good deal in your area.
And if you’re saying, “Oh, I don’t know. I don’t have friends. I don’t know what a good deal in my area is,” we’ll get to that because that will come from analyzing a lot of deals. If you analyze 40 deals, you’ll know what the average cash on cash return is for those 40 deals, because you’ve just done it. I’m going to show you how to do that in just a minute. But that’s a great way to do it is just analyze a lot of deals. You’ll understand what a reasonable rate of return is, and then you’ll be able to spot the ones that are even better than the average and those are the ones you want to go after.
All right. So once you know these criteria, like what metrics should you be looking at, and I’ll show you how to calculate these in just a minute. But number one, as we talked about for financial freedom is cashflow. You probably heard this term, I’d imagine, but if you don’t know what it actually means, basically, cashflow is if you take all the income from a property, for a rental property, that’s rent, for a short-term rental, that’s also income coming from your guests. So you take your total income, and then you take all of your expenses, that’s your insurance, your mortgage, we’ll get into all this, but all of your expenses, you just subtract it, that’s your cashflow. Super easy. So we’re going to calculate that in just a minute, but that’s what cashflow means. I just want you to understand what it means. We’ll do the math in an easier way in a minute.
Second one is cash on cash return. And so we just talked about cashflow, but if I told you I earned $300 a month in cashflow and asked you if that was good, what would you say? Well, if I spent $10,000 to earn $300 a month in cashflow, that would be great. That’d be fantastic. But what if I spent a million dollars on my investment in order to earn $300 a month in cashflow? That’s not so good. So you need to measure the cashflow as a percentage of your total investment. And so that’s what you do. At cash on cash return, basically, you take your annual cashflow. You divide it by the amount of money, your cash that you invest, and you get a percentage.
And so one of the most common questions is… I’m going to cheat. I don’t usually do this. I don’t usually tell people what a good cash on cash return is, but I’m going to give you some rules of thumb that I use for myself. So I would say that a base hit, a decent deal, was a 5% cash on cash return. Now, I wouldn’t do a deal with a 5% cash on cash return, unless there’s some upside as well. So maybe I’m doing a value add. Maybe it’s in like a really good location that’s likely to appreciate. Maybe I know something about the zoning where I’m going to be able to add another bedroom or an ADU in the future. That’s when I would consider a 5% cash on cash return.
If I’m just looking at a deal for pure cashflow, I usually look for something at least 7 or 8%. If you can hit 10%, I think that’s a fantastic cash on cash return. And if you can hit 15%, that is a grand slam, you’ve found a great deal. But like I said, make sure that you’re not taking on an excess amount of risk to get that cash on cash return. It might be in a bad neighborhood. It might be a property with structural problems or something like that, in order to get that 15% cash on cash return.
So when you see a great deal that is way better than every other deal, you want to be interested and jump on it. But also, be a little skeptical. Make sure you say to yourself, is this real? Is it too good to be true? Because again, risk and reward, they are counterbalances to each other. And where there’s one, there is usually the other. So that’s two metrics. We have cashflow and cash on cash return. We also have equity.
I talked about building your net worth earlier, and equity is the amount of money that you have sitting in your deal. So if you take the property value, which hopefully is going up over time, and then you subtract all of your liabilities, which is basically your mortgage, the amount of money that you owe the bank, and any other debts that you have to pay off when you go to sell the property, that’s how you get equity. And that grows over time through different ways that’ll show you. But basically, your property value going up, paying down your loan helps that. If you do any value add and improve the property at all, you can build equity. And that’s another way, in addition to cashflow, that you earn a great return as a real estate investor.
The last one is total profit, which is basically combining the two things I just talked about, which is equity and cashflow. So if you add your equity and cashflow together, you get your total profit, which is, at the end of the day, sort of the highest, most important number for a lot of investors is like, how much are you making on this deal total?
All right. So enough talking, let’s actually do this. We’re going to run the numbers together. That’s the third step. So now we know the criteria. We know what metrics we’re going to look at. And now let’s do it. We’re going to run the numbers. We’re going to show you how to do this. So we’re going to actually just do this together. We are going to analyze a real live real estate deal, and I’m going to show you how easy this is. Remember I said, during the LAPS system, that you need to be able to look at a lot of deals, you need to analyze a lot of deals, I’m going to show you how to do it quickly, using the BiggerPockets calculator. So I’m just going to jump over here and just show this to you.
So I’m just going to jump over here at biggerpockets.com. You can find this. If you go to the Tools area, there’s all these calculators here. I just hit Rental Property. So I’m going to just hit View My Reports, just to show you that I really do use these calculators all the time. I have a master’s degree in business analytics, and I still use these calculators all the time because they allow me to run deals really quickly, which, as we’ve talked about, is sort of the essential component to the LAPS system. You need to look at those hundred leads. You need to analyze, let’s say, 40 of them, and doing a spreadsheet for every one of those 40 is going to take a long time. So I use these calculators, so I’m going to show you how to use this.
We just hit Start a New Report, and I’ll just show you that I found a property here on the BiggerPockets deal finder. So if you just go over here to Tools and hit Real Estate Listings, you can find deals. I was talking to an agent in Tulsa the other day, so I wanted to look for properties in Tulsa, and I picked this one right here. It is an occupied duplex that’s selling for $165,000. Each side is two bed, one bath, and this, again, is in Tulsa, Oklahoma. So this is what we’re going to look. We’re going to analyze this deal. I have not analyzed this before. I did find the listing before, but I don’t know what’s going on. Dahlia is the agent I was talking to. She’s a great agent if you are looking to invest in Tulsa.
Okay. So let’s just go back to the property calculator. I’m just going to paste in the address here and it should auto find that and fill that in for us, which is great. And I’m also going to add a photo. You don’t have to do this, but because the LAPS system sort of necessitates that you are looking at a lot of deals, you probably might forget the address, at least I do. I will never remember 1050 North Irvington Avenue, but I will remember this photo. I guess that’s just like the way I remember stuff. So I add photos to it because I think it’s helpful.
And then next, we’re moving on to purchase. So what was it for? It was going for $165,000. So I’m just going to assume, at the beginning, and we’ll talk about this because I do want to talk about offering under list price, especially in this kind of economic environment. But for now, I’m just going to put it in at list price and say that we’re going to buy this for $165,000. And closing costs are going to be around $4,000. And if you’re wondering how I know that number of $4,000, well, I’ve been investing for a long time, so I have a pretty good idea. But if you don’t, you could just check out these help things over here. So just click on Calculated Closing Costs. And you can see, for example, typical closing costs are around 1 to 2% of the purchase price of the property. But it can differ. I’m going to assume it’s actually above 2% because for lower price properties, I actually think it’s above 2%. But check that out. So I’m going to assume.
Then we need to discuss, are we rehabbing the property? I don’t really know anything about this property, but let’s just assume that we’re going to put some money into it. That’s one of the best ways to make money as a real estate investor. So let’s assume, and I’m making this up, guys, I just want to show you how to use these calculators, how to run a lot of deals. I don’t know if these are accurate. When you’re running your own deals, you’re going to want to think through each of these pretty carefully. I run a lot of deals, so I could do these pretty quickly, but you’ll get there. So after repair value, let’s say that we think we can make the value of this property $200,000 by putting in, let’s say, $15,000. So now we know what a lot of our costs are and we’re ready to move on.
There’s something here that you should look at, which is this property value growth here. So we at BiggerPockets when we built these calculators, put an assumption at 2% property value growth. And as you probably know, over the last couple of years, property values were growing insane. Sometimes, we saw 10% year over year growth, 20% year over year growth. But the reality is that for most markets, properties appreciate about the pace of inflation, which I know inflation’s really high right now, but normally, inflation averages about 2 to 3% a year. And so what I recommend for people right now is to estimate low on the property value growth, to mitigate the risk of housing prices going down. We just saw so much price appreciation. I don’t think we’re going to see a lot of that in the next year or two. So I would say 2% is fine. You could even put 1. Let’s just put 1% in there just to be super cautious.
All right. Next, loan details. Because I’m an investor, I have to put 25% down. But if you want to house hack or you’re going to own or occupy a property, you can usually put 20% down. And again, if you need help on any of these inputs into the calculator when you’re first getting started analyzing deals, just click on this stuff. It’ll help you fill this out.
Next, we’re going to do interest rate. They’re about 6.5%. I’m just going to put that in there. Points charged. Again, I don’t think I’m going to get charged points, but if you put less than 20% down, on a house hack, sometimes you get charged a little bit of extra money. And then I’m going to do a 30-year fixed rate loan. I love a fixed rate loan. I’m going to do it for 30 years and hit next.
So as you can see over here, we’re already doing pretty well on this property. We’ve done property info. We’ve done the purchase price. Now we’ve done loan details. Now it’s time for rent. This is one of the questions I get the most is like, “How do you figure out rent?” The cool thing about the BiggerPockets calculator is it’s already telling us that for each of these units, it’s $795 per month. But let me show you how BiggerPockets actually comes up with that.
We have this other tool called the Rent Estimator over here. It’s actually a tool I helped build, which I’m pretty proud of. So if you check this out, I could just type in, I’m just copying and pasting the address. I’m going to do this and hit search address. So what this does is it pulls comps for rent near this property. So we can see that, in this area, there are a bunch of different comps. This one’s a one bed, one bath for $650 nearby. But this is a two bed, one bath, and so it’s going to average, there’s an algorithm that’s going to look into it and tell us, here’s probably the best comp right here, two bed, one bath, similar size, for $800. So we can look at each individual thing. We can learn some stuff about the property like that the property taxes are $2,000 a year. We can learn all this great stuff about it.
The cool thing about the calculator that I really like is that this says the confidence level, and it’s telling you that the confidence level is low, which is not ideal. But as an investor, I appreciate the fact that this is saying like, “We think it’s $295, but we’re not super sure.” So the best way to use this tool, in my opinion, is use it when you’re analyzing those 40 deals. This is genuinely what I use when I’m doing 40 deals. When I get to that pursue level of LAPS, remember, leads, analyze, pursue, when I’m making offers, I will do a much deeper dive into the rents to make sure that I’m accurate because that’s a super important component of analysis. And the way I do that is when I look at Zillow and see what other things are renting for. But I’ll also call property managers or other investors that I know in the area and sort of get their read on what it will rent for, to make sure that I’m accurate.
So the good thing about the calculators, it told us this, it’s $795, but the important thing is that this is a duplex, so that’s $795 per unit. So that would be $1,590 total for gross income. So that’s what I’m going to put in there. Again, here we’re going to put in income growth, annual income growth. I actually think it’s going to be low the next year, so I’m going to say 1%. That is very conservative, because when I buy a rental property, I plan to hold it for five to 10 years. And I do think that income will average more than 1% per year over five to 10 years. But, like we’ve been talking about, I want to be conservative in this type of economic climate, and so I’m just going to put 1% annual growth, just to be safe.
Then going onto the last section. As you can see, the calculator knows all this public information. It knows what your property taxes are. I’m going to estimate insurance around $1,200. I just have a good sense for these kinds of things, but you could just Google this. So just Google, “Tulsa, Oklahoma, average insurance”, and you’ll be able to find this. I’m going to put $1,200 a year for this.
And then it’s time to do some of the variable expenses. So I think, right here, repairs and maintenance, I’m going to put, let’s say, 5%. It depends on the property condition, but the reason I’m saying 5% is because I just said, at the top of this calculator, that I was going to put $15,000 into this property. That’s 10% on the property price. I’m going to put $15,000 into it to upgrade it. And so I don’t think my repairs and maintenance are going to be as high as they might be, had I not put that initial investment in.
Vacancy, I like to put 5%. And capital expenditures, I’ll also put 5%. Capital expenditures are similar to repairs and maintenance, but they’re for the big stuff. So it’s like, for your roof, or the HVAC system, or the foundation, whatever, you want to make an improvement to the property, that’s a capital expenditure. But again, because I’m investing 10% of the purchase price back into this property, I think that the CapEx is going to be low.
I live in Europe, so I’m not self-managing this thing, so I’m going to say 8% as management fees. And then that is it for me. I personally like to let my tenants just pay utilities directly. If they have electricity, they should pay what they owe. I don’t need to get involved in that nonsense, so I put 0% here, if you get a duplex that’s not metered separately. Again, I just recommend Googling it. Google like, “median or average electricity cost for a two bedroom apartment”. You’ll be able to find it, in your area. Specify the area and you’ll be able to see that.
Water and sewer is usually like $10 a month. Garbage, I usually pay this stuff, $10 a month. And that’s it, guys. That is it. That is analyzing a property. I’ve been blabbering on here and this took me five minutes, so if I wasn’t talking to you, I could probably do this in two or three minutes. When you first get started, this is going to take you 10 or 15 minutes, but I promise you, after you do like 3, 5, 10 of these things, you’re going to be able to do them really quickly, and all you got to do is hit Finish Analysis here. So that’s it. Now we can see. That was all it took, just that little effort and now we can get all the numbers for analyzing a deal.
And remember, what I said, 99% of properties you analyze are probably not going to be the right ones. Actually, what I said was 10… You’re going to want to pursue 10 properties. So let’s say 90%, you probably won’t want to go past the analysis stage. Let’s see if this is one that we think that we would pursue.
So at first glance, this is probably not up to the standard I personally would invest in, because even though there’s a $151 a month in cashflow, not bad, the cash on cash return is a little light. It’s at 3%, which is not great. But the annualized return, remember we talked about total profit, that’s at 11%, which is good. Just for reference, the average stock market is 8 or 9%. So even though this is below my standard, it’s still better than what most people get investing in index funds in the stock market. So if you’re thinking, “Oh, that’s too bad, it’s not a great deal,” don’t think that just yet. Because while a lot of people think you can just go out there and find deals, and sometimes you can, sometimes you need to make your deal.
And so, when we were looking at this deal, I assumed at first that I would just pay full asking price. But I think the cool thing about the BiggerPockets calculator is I can actually say like, “All right. 3% isn’t good enough for me. What happens if I offer, I don’t know, $155,000 instead.” I can drag this here and now I can say, “All right. Now it’s at a 4% cash on cash return. That’s not bad. What if I could offer…” Let’s just say I can get it down to $152,000. What are we at here? All right. 4.5% cash on cash return. Probably still too low for me, but now we’re getting closer. So in my mind, I’m thinking, all right, maybe I can pursue this deal, if I can get the seller to accept whatever I put in here, $151,700.
How about this? During today’s current market conditions, this is a trick for you all, because we are in a buyer’s market, a lot of sellers are willing to buy down the interest rates of their buyers. That means they pay like $3,000 or $5,000 so that the buyer gets a lower interest rate. It’s really cool. Ask your real estate agent about it. A lot of sellers are willing to do this right now. So let’s just say, okay, let’s say our seller will buy down our rate to 6%. All right. Now we’re talking. Now we’re getting a 5.3% in cash on cash return. Maybe they’ll do a two-one buy down, where I actually get my rate bought down by 2%. So let’s say it goes down to 4.6%. Now these are temporary. You would only get that rate buy down for a couple of years, not permanently, but a lot of people think interest rates will go down in the next couple of years and then you could refinance.
So now, we’re looking at a deal that I would consider. So these are big assumptions, but let’s just say I can get it for $150,000, and I could get that seller to do a two point buy down where I can get 4.5%. Now we’re talking about, first of all, an 18% annualized return. That’s almost double the stock market, a cash on cash return of over 7%, and you’re making $360 a month. That, to me, is a deal that is very much worth pursuing. Will the seller accept this? I have no idea. But this is what it’s about that LAPS system. You need to analyze these deals so that you know what you’re willing to accept. This is all about that criteria.
I knew, I said to you before that I would accept something around 7 or 8% cash on cash return. And I’m going to stick to that, and I’m going to go to the seller and say, “I will offer you $151,000, and I need a two point pie down for the next two years.” If the seller says yes, great. But that might only happen one out of 10 times. You might have to pursue, remember the LAPS system, you might have to pursue 10 deals before one seller accepts it. And if nine sellers reject it, that’s okay, because you have your crystal clear criteria and you need to stick to that. Absolutely need to stick to it, so that’s what you got here.
So that’s the power of these calculators. It’s super helpful. You can not just analyze deals quickly, but you can play with them to see what you should actually be offering sellers right now. If you scroll down, you can see some of those other metrics that I was talking about, like how much cashflow you’ll be earning per year, the profit if you sold. So if you held this property for five years, you would earn $73,000, which is amazing because you’re not really investing that much into it. Remember, you’re putting 25% down on $150,000 property. So you’re probably putting $40,000, $50,000 into this, and you would more than double your money in five years, which is phenomenal. And you could see, your annualized return after five years is almost 18%, which is incredible. So that’s…
Oh, I have one more thing to show you. So one other thing here is this share button, and this is super important when you’re going to negotiate with a seller, or you want to find private money to help you or bringing your spouse on board. But if you hid enable share reporting and then hit download PDF, you can get this. If you click on that button, you get a super nice looking PDF that shows you all of the numbers. And I think this is super important because when you go to a seller and you’re like, “This is what I can pay you,” they might take offense to that and say like, “Oh, you’re just trying to work me over, or you’re not willing to pay what it’s worth.” And you can show them. “Listen, I expect a 7% cash on cash return, and these are the numbers that make it work.” You can convince people. You can show them that you’re not just making this number up. You are actually putting together a thoughtful offer. And you are offering them what you think the value is worth.
And so I think that is super important. It’s just the last thing I wanted to show you here. Again, if you’re talking to a lender, you can bring these reports or anything like that. So that’s analyzing deals, guys. This is the LAPS system, I’m going to get back to our PowerPoint here, but as you can see, if you use the BiggerPockets calculator, it is not really that hard. You can do all the analysis that you need to do. So again, this is the LAPS system, just as a summary. You got to get all those leads, analyze as many of them as makes sense to you, pursue the ones where you think there is a realistic path to a good deal for you. And then, all you need is one. Every time you run the system, you just need one.
So now that we’ve talked about you, I just want to talk to you a little bit more about buying in this type of market, that it’s super hard to time the market. I spend my whole life basically analyzing the housing market, and I don’t try and do it because it’s super hard. I will try and offer below asking right now. If someone says, if I’m buying out looking at a property that’s $200,000, I’m not going to offer $200,000 right away. I’m going to offer below asking to provide myself a little bit of a cushion.
But what I know and other experts know is that timing in the market is nearly impossible, but time in the market is what really matters. So over time, if you get that amortization, that cashflow, that is what leads to financial freedom. Real estate is not a get rich quick scheme. It is about building property and portfolio over time.
When I encounter people and I guide people and coach people on investing right now, a lot of people say, “What’s happening next year? What’s going to happen six months from now?” I don’t know. No one knows. But that is okay because real estate is a long-term game. It’s about where your property values and where your portfolio is going to be, five years from now, seven years from now, 10 years from now, 20 years from now. And so if you can find deals that you think are going to help you over that life period, that lifespan, that 10 years, then it’s not as important what happens next year.
Again, don’t go out and buy anything. If you think the property value’s going to go down 5%, offer 5% below asking. I’m not saying to just go spend willy-nilly, but I’m telling you to just focus on the things that are… Focus on the long term because that’s what financial freedom is all about. You’re not going to get there in a year or two unless you have several million dollars already. But if you concentrate on the systems that I’ve talked to you about today, you can get there in the next couple of years.
So let’s just quickly review. One, do you have a goal in mind? Do you have a crystal clear idea of what you want and why you’re pursuing financial freedom in the first place? Number two, do you know some strategies for evaluating real estate markets? There are four metrics. Hopefully, you wrote them down, but you can go check those out or you can watch this webinar again to get those again. Do you know how to begin analyzing your next deal? Hopefully, that demonstration I just did shows you that this is not hard and you can do that. You can run dozens of deals in a single day, if you just commit yourself to it. Well, I hope all those things are true and that you know how to do those things.
But unfortunately, knowing those three things, it’s just not enough. It’s super important, but you have one more thing you need to do. Because if information was the answer, we would all be rich. We would all be billionaires with perfect abs, as Derek Sivers says, but that’s not the reality. Instead, you actually have to start going out and doing stuff. You need to… Yes, it’s important to learn the four steps that I just gave you, but you actually have to start taking action.
So for some people, the right next step to start taking action is BiggerPockets Pro. BiggerPockets Pro is a set of tools and services that we have created, and it really provides you everything you need to succeed in real estate investing. We have tools. We have premium content. We have access to our community and services. It is all part of BiggerPockets Pro. It’s really just, when we design these tools, and I’ve helped design these tools over the last seven years, what we focus on is creating a one-stop shop where you have basically everything you need to start and scale and manage your portfolio, over the long term, up until that point you hit financial freedom, and beyond. So if you are wondering how one subscription can really provide you with all the tools that you need for everything, let me just quickly explain some of the features and values that it has.
So the first thing is those calculators. You can go try them for free, and I recommend that you do that, but after you use them five times, you do need to pay for them. But as we talked about with the LAPS system, you need to analyze a lot of deals and that’s what these calculators are built for. And so if you are interested in getting your first deal and you want to analyze a lot of deals, calculators are super helpful.
We also have the Rent Estimator tool, which I walked you through as well. That is hard information to find, but BiggerPockets makes it super easy. We also have Premium Content. BiggerPockets puts out a lot of content, but for our pro members, we have curated videos. We have courses. We have webinar replays that really help you get to that next step, get to your first deal and build that financial freedom.
We also have a couple of workshops that you can attend. So David Greene and Brandon Turner put together an Investing with No or Low Money Down workshop. It’s worth $200, but if you go pro, that’s completely free. We also have a Finding Great Deals Masterclass. As we talked about, in the LAPS system, finding deals, finding leads is super important, and we have a masterclass for you that has been sold in the past for a thousand dollars that is part of the Pro subscription, so you can check that out.
You also get to show the community you mean business with your Pro badge, and I think this is super important because, personally, I get asked for investing advice all the time by people, and I never know if they’re really serious. Are they just tire kickers? Are they entrepreneurs? Or are they actually people who are going to take action and start investing in real estate? And the Pro Badge is one way. I know, when I’m interacting with people on BiggerPockets, that they’re serious, that they are willing to put some skin in the game and start working on their financial freedom, and so that’s, I think, a really overlooked value of the BiggerPockets Pro membership.
Next, we have lawyer-approved lease documents. So if you need a lease, if you need a break lease form or a pet addendum, whatever it is. Every state in the country, we have up-to-date legal forms for anything you need as a landlord, so that’s super valuable.
We also have tools and services, which are incredible. This is new stuff. It’s so valuable. It’s kind of crazy that we include this in the Pro membership, but you get free property management software for Rent Ready, which is one of the most reputable best property management softwares. You get that completely for free. You get discounts on AirDNA, which will help you if you want to be a short-term renter. You get discounts for CPA courses, and you even get access to Invelo, which is a tool for finding off market deals, which is really incredible. All these things cost, honestly, hundreds of dollars, but you get them for free.
The last thing I’ll mention about our BiggerPockets Post, bootcamps, so you can learn from some of the most experienced investors in the world. These are only open to Pro members. But if you want to learn from Ashley Kehr or Tyler Madden or Avery Carl or Craig Curelop or Matt Faircloth, any of these experienced investors that you hear and see on the BiggerPockets platforms, they teach courses that are only available to Pro, and you can do that if you join Pro.
But all these features, all the things that I’m talking about, they’re great, but the number one reason to consider Pro, after all this, the number one reason is just simply because it works. Guys, I have worked at BiggerPockets for more than seven years now, and I genuinely mean that I have seen tens of thousands, probably 30, 40, 50,000 people pursue and get close and achieve financial freedom through BiggerPockets Pro because it works.
Let me just read you a testimonial from Aaron C who said that, “The BiggerPockets calculators are my go-to for analyzing potential properties. There’s no way I could analyze the volume of properties I do without being a Pro member. I locked up my first three-unit almost a year ago, and I’m now selling for almost a $70K profit that will go towards something larger. The BiggerPockets calculators were a huge factor in making sure my numbers were right.”
I also got a note from Patrick M who said, “Back in June, I attended one of your webinars. Right afterwards, I signed up for Pro. In the next couple of weeks, I analyzed a bunch of deals.” Note that, guys. Remember, analyzing a bunch of deals is important. “Eventually, I found a fourplex. I got under contract three weeks later after signing up for Pro, and a week later, closed on another property that was six units. Big thank you to you and the entire team. Final quick tip, sign up for Pro Annual. I made my money back at the closing table.”
So as you can see, this is a system that really works, and I do believe that it can work for you. If you’re curious how much it costs, you probably are used to seeing real estate coaching and mentorships that are in the thousands of dollars. BiggerPockets Pro, because of what we believe at BiggerPockets, is only $390. And that might be shocking. It’s honestly an incredible value, because at BiggerPockets, our whole mission is to help anyone achieve real estate investing. We don’t believe that you need to have thousands of dollars to get started. We believe that if you can afford $390, a very reasonable amount for the amount of value that Pro offers you, you can pursue financial freedom.
That said, just for attending this webinar, we’re going to actually even make it cheaper for you. We’re going to give you 20% off, and you’re going to get it for $312, if you go Pro right now. So you can save 20% off BiggerPockets Pro. You can use the code FREEDOM, F-R-E-E-D-O-M, FREEDOM, and you will get 20% off the BiggerPockets Pro membership, which is already a great deal. And if you use the code FREEDOM, it’s going to be an even better deal. Just use that and get 20% off.
If this isn’t convincing you enough, I have one more thing for you, guys. I have one more bonus for you, and it’s my book. I wrote a book, Real Estate by the Numbers, with the incredible J Scott, and it’s all about deal analysis. That’s what this whole book is about. And as we’ve talked about, financial freedom is about being able to run the numbers and identify which deals are right for you. This book has everything you need for it. It’s normally a $46 value, because you get the audio book, you get the Kindle book, you get the physical copy. That’s all for free if you go Pro today because of this webinar, using that code, ANALYSIS20.
So I hope you guys will consider it. It is an incredible deal that we’re offering you. If you want to do it, just go to biggerpockets.com/pro. So that’s where you can go and get all these bonuses that we’re offering to you, on top of the normal Pro value. So biggerpockets.com/pro. Enter the code FREEDOM. If you are already Pro and you want some bonuses, go to biggerpockets.com/pro/videos, where you can look for bootcamps or get some of the other content there.
The last thing I’ll just say, guys, is we at BiggerPockets want to stand behind the Pro membership. We truly believe that it is the key to following the four steps to financial freedom that I’ve walked you through today. And so if you go Pro and you don’t love it, we will give you all of your money back. We don’t care. We’ll give you a hundred percent of your money back. If you’re not using it, if you’re not actively working towards financial freedom, we don’t want your money. We don’t want you to be Pro. You can try it for free for 30 days. We are very confident that you’re going to see the value in all of the things that we’ve created for you in the Pro membership and think that you’ll love it.
So I’ll leave you with some parting words from the very wise Jim Rohn. He said, “If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” So I encourage you, whether it’s going Pro or some other way, to start taking action, to take the knowledge that you’ve learned here today in this webinar, and then start applying it in your life, every single day. If you do consistent actions every single day, I promise you, you will get on that path towards financial freedom, and you will get there faster than you think.
That’s it for me today, guys. Thank you so much for joining. I hope you learned a lot. If you have any questions for me, you can always find me on BiggerPockets or on Instagram where I’m @thedatadeli. I appreciate you all, and I’ll see you again soon.
All right. Thanks, everyone, for listening. I really hope you enjoyed the webinar. Again, if you do want to go pro today, it is a great time to do that. Thanks again for listening. I really hope that you’ve learned something about pursuing your financial freedom, your financial independence, whatever those financial goals are for you. I hope you learned and have some ideas on how to take some practical action towards those goals. If you have any questions for me, again, you can always find me on BiggerPockets, either in the forums or you can just send me a direct message, or you can find me on Instagram where I’m @thedatadeli. Thanks again for listening. We’ll see you next time.