Rich Walker

Rich leads Aven’s direct marketing efforts.  He has been in the credit marketing industry for 30+ years as a consultant, lender, and service provider.  He helped develop the direct mail capabilities at Capital One in their US Card division and has consulted for 12 of the Top 20 prescreen mailers.  Prior to joining Aven, he ran a boutique consulting firm, Pilot Performance Marketing, where he developed, executed, and funded direct mail campaigns for clients in a cost-per-funded-loan model.  He has expertise in credit card, personal loan, auto, student loan, mortgage, and home equity – on all parts of the credit spectrum.