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Home Blog Managing & Scaling Real Estate Marketing

Real Estate Marketing

Investors at every level understand the importance of real estate marketing. From finding deals, to sourcing tenants, to raising money, investors are always seeking new connections and profitable relationships. In this section of the BiggerPockets Blog, seasoned marketers share their tips and tricks for getting great deals in front of the right people cost effectively. These articles and guides can save you time and money in promoting yourself and your real estate business. If you have more specific questions or want critique from seasoned marketers, you might also join the discussion in our Real Estate Investor Marketing Forum. Post your question and watch as investors from around the country provide you with excellent strategic advice.

Sep 07, 2018Mar 16, 2021 Lacee Beitler

How to Craft a Printable “Handwritten” Yellow Letter Sellers Will Actually Read (With Sample!)

Making small changes to your direct mail campaign might bring big changes to your portfolio. Keeping your letters short but personal and easily mass produced will make your yellow letters…

Aug 06, 2018Mar 16, 2021 Tyler Flagg

Upgrade Your Driving for Dollars Campaign With This Awesome Hack!

Driving for dollars is a great, cost effective way to find awesome deals—so take it to the next level by adding this innovative tool to your kit!

Jul 19, 2018Mar 16, 2021 Stuart Mcarthur

3 Ways to Market Yourself as “The Helper”—And Land Deals Effortlessly

You might be The Helper if your favorite transactions are the ones where you connect with the seller’s story and are grateful to provide relief to their situation. Maybe death,…

Jul 14, 2018Mar 16, 2021 Stuart Mcarthur

3 Ways to Create Your Own Inventory as a Real Estate Agent

Maybe your buyers are having a difficult time finding the right home in a tight market. You can’t help wondering if you could lead the market by purchasing homes for…

Jul 07, 2018Mar 16, 2021 Philip Michael

4 Quick Real Estate Marketing Tactics That Actually Work (And NO, It’s Not Bandit Signs)

For some agents, "innovative marketing" consists of email blasts and posting a listing on Zillow. But if you're looking to stand out —whether you're looking for cash buyers, sellers, or…

Jun 28, 2018Mar 16, 2021 Stuart Mcarthur

Tired of Ineffective Mailers? It’s Time to Bring Your Marketing Into the 21st Century

You spent time and money on those mailers in hopes that the resources invested in their creation and delivery would pay off with the customers they would create. Except they…

Mar 27, 2018Mar 16, 2021 Brandon Turner

3 Ways to Find Amazing Real Estate Deals on Craigslist

Craigslist is an online classified section where it is free to post and free to browse, so it makes a great resource for finding real estate deals.

Jan 15, 2018Mar 16, 2021 Aaron Kinney

How We’ve Automated the Marketing of Our Vacant Properties

Nearly all of our marketing is done online. We’ll occasionally use directional signs and a sign in the front yard, but these are rare and calls are few.

Nov 07, 2017Feb 19, 2024 Erin Spradlin

How to Set Up Your Airbnb Listing for Success [Video!]

Okay, so you may still be inching your way toward your first listing, or you may be a seasoned vet looking for ways to boost your listing’s cred. Either way,…

Jul 01, 2017Mar 16, 2021 Craig Curelop

How to Take the “Work” Out of Networking (Even if You’re Nervous & Inexperienced)

It really is simple. If you want to significantly increase your chances at being successful, you need to build trust through networking. Here's how.

Jun 14, 2017Mar 16, 2021 Shawn Hooghkirk

6 Steps to Build a WordPress Website for Your Real Estate Business (in Under 2 Hours!)

In today's world, you NEED a website. But you don't have to pay a lot to have a professional-looking site. Build one in under 2 hours (no coding involved)!

Jun 12, 2017Mar 16, 2021 Larry Alton

The 4 Biggest Benefits of Having a Website as a Real Estate Agent

Building a website has never been easier. Thanks to intuitive website builders, creating a site that’s aesthetically pleasing and user-friendly is simple.

Jun 06, 2017Mar 16, 2021 Larry Alton

4 Creative Ways to Monetize Your Real Estate Website

You need a real estate website in order to be competitive in today’s market. But to maximize the value of your site, you need to go beyond the basics.