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Home Blog Managing & Scaling Real Estate Marketing

Real Estate Marketing

Investors at every level understand the importance of real estate marketing. From finding deals, to sourcing tenants, to raising money, investors are always seeking new connections and profitable relationships. In this section of the BiggerPockets Blog, seasoned marketers share their tips and tricks for getting great deals in front of the right people cost effectively. These articles and guides can save you time and money in promoting yourself and your real estate business. If you have more specific questions or want critique from seasoned marketers, you might also join the discussion in our Real Estate Investor Marketing Forum. Post your question and watch as investors from around the country provide you with excellent strategic advice.

Jul 01, 2019Mar 16, 2021 Sterling White

5 Cold Calling Techniques That Really Work

Yes, cold calling still works. Sure, there are plenty of fancy digital marketing tools and creative funnels designed to generate real estate leads today, but cold calling remains one of…

Jun 26, 2019Mar 16, 2021 Chris Clothier

5 Tips for Writing Rental Property Listings Your Ideal Tenants Will Read

Is your rental listing getting lost in a sea of competition? Stand out -- and attract the tenants you want -- with these 5 smart tips.

Jun 19, 2019Feb 19, 2024 G. Brian Davis

The Ultimate Guide to Top-Notch Airbnb & VRBO Listings

Like it or not, when you own a vacation rental, you’re in the tourism industry. As a tourism business, you need to get strategic with your marketing. The first step?…

Jun 06, 2019Feb 19, 2024 Jason Allen

How to Improve Your Ranking in Airbnb Search Results

Airbnb has an internal algorithm that filters search results—just like Google does. By understanding the rules, short-term vacation rental owners can optimize their listings in order to gain more visibility…

May 22, 2019Mar 16, 2021 Anum Yoon

8 Indisputable Reasons Real Estate Agents NEED to Prioritize Email Marketing

If you're a real estate agent and you're not using email marketing, you're missing out! In a survey, email campaigns were named one of the top three effective marketing strategies,…

Apr 19, 2019Mar 16, 2021 Zoe Bell

3 Impactful Ways to Use Social Media as a Real Estate Investor

Do you use social media for your investing business? If your goal is to grow your business and personal brand, you certainly should be! Discover how to best use social…

Mar 29, 2019Mar 16, 2021 Sterling White

Real Estate Leads: How Much Do You Really Need to Follow Up?

How much should you follow up with real estate leads? From what I’ve seen, the follow up makes or breaks investors' success. Whoever is the best at follow up will…

Mar 25, 2019Feb 19, 2024 Drew Sygit

Rental Advertising: How to Identify a Target Market for Your Property

One of the most powerful modern sales techniques involves translating the features of something into the benefits that users will experience because of those features. If you've ever taken a…

Feb 10, 2019Mar 16, 2021 Nathan Brooks

5 Ways to Use Facebook in Favor of Your Real Estate Investing Business

Facebook can be an absolute game changer for businesses. With it, you can share information and spread ideas—anywhere. Plus, it allows you to connect with like-minded people, and these connections…

Feb 02, 2019Mar 16, 2021 eric upchurch

6 Reasons Why Active Duty Military Should Consider Turnkey Real Estate

Lacking financial savvy is a common thing among soldiers and civilians alike. Many people buy shiny things they can’t afford every day. Military veteran Eric Upchurch believes education and real…

Jan 04, 2019Mar 16, 2021 Sterling White

5 Ways I’m Still Finding Deals in Today’s Real Estate Market

Many real estate investors complain that there are few deals to be found in the market today. It's wise to be more selective, and there may be more competition for…

Oct 18, 2018Jun 25, 2021 Paul Moore

The Multifamily Sector is Overheated—So I’m Turning to THIS Profitable Niche Instead

I still believe multifamily is a great niche—but opportunities are few and far between at the time of this writing. So our company has spent most of this year researching…

Sep 17, 2018Mar 16, 2021 Drew Sygit

Internet Marketing for Property Managers: How to Build a Content Sales Funnels

In this post, we’re going to go in the opposite direction and look at the biggest possible picture—the entire sales funnel, from top to bottom, and all of the links…