The First Rule of Real Estate Blogging

In This Article

Maybe it isn’t the first rule, but it is definitely important to remember:

Always Have a Contact Page or Some Other Method for Readers to Reach You!

Don’t get me wrong here . . . this sounds REALLY obvious, but it is clearly not too obvious. A few weeks ago I conducted an experiment that I originally did back in May 2007, where I was trying to reach out to some real estate bloggers. What I discovered was actually quite sad. While last year’s experiment where I checked 750real estate blogs yielded 2/3 of the blogs with no contact info, in my recent check there were still dozens of these sites that didn’t have any means of contacting the blogger.

Why Are You Blogging About Real Estate if Not to Get Business?
The results of these “experiments” are particularly sad because the reason you’d think most of these people are blogging is to get new business for themselves. I had a great discussion the other day with Joseph Ferrara at Sellsius, where we talked about real estate bloggers and their motivations. We both agreed that it seems like some folks just seem to lose their way and get caught up in the social aspects of blogging instead of focusing on their core — their real estate business. Part of that business is letting people know how to get in touch with you, isn’t it?

How do they expect potential clients to reach them if they don’t have a contact page? You never know who is going to want to work with you, and it just a good business idea to make yourself available . . .

Maybe it is not the first rule of blogging, but it an important one . . . if you haven’t done so already, get your contact page/info on your blog ASAP.

End Note / Rant: A phone number is okay, and an email address is imperative, but if you don’t have your name on your blog, I’m not going to take you seriously – no one should. I probably could have done an entire post on the bozos who don’t use their name on their blog, but I’ll let this little commentary carry it.

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.