Now you have a buyer that has to think about the logic of that deal.

When I was going over the different types of direct mail within the material I'm studying, door to door strategy definitely appeal to me because it comes across more intimate as you mentioned earlier, and it's cheaper to go this route to which is all around more logical.

@Evelyn Allasi I understand your logic when considering the area, but the University created a lot of housing over the past decade that put pressure on people with houses that they had marketed to students.

Now sometimes why we make that choice will be due to personal, emotional reasons (like in pepsi vs coke), whereas other times it will be logical reasons (coke zero vs regular coke).

Keep in mind what happens when you are using logic, data, research, systems in your marketing.I spend $0 dollars on marketing, $0 dollars on Ads.

I am just using it to my advantage.Brian, your logic is missing a vital piece here.

But I do understand the logic behind investing in RE now to have your properties pay off your debt.

Originally posted by @Paul Felix:@Cody Alexander Please verify my logic...220K mailers results in 53 deals1 deal per 4150 mailersAssume that 1 in 10 responses result in a deal (10% conversion)4150 mailers generated 10 responsesResponse rate = 0.24%Does that mean that my 0.40% response rate is higher than Michael's? 

I stopped without any real logical reason (my mistake) which probably costed me some deals but now I'm back on promoting and paying.Different markets have different competition for PPC and mine is still at a reasonable cost but is climbing.  

What ever happened to logic and drinking beer in college?