This can be a great reference tool!

I'll be the first to tell you Bed-Stuy  and Bushwick are becoming more and more popular in Brooklyn.

Are there any Internet tools in particular that real estate investors like to use regarding analyzing markets and sub-markets such as population, employment, economic diversity, ect?

Alpha Flow also has some useful free tools for screening investments across multiple properties and tracking performance. 

I figured I should learn to start analyzing properties with the tools biggerpockets provides before I actually start investing.

Adwords is just a tool.

Two of the more popular ones are Atlanta REIA and Georgia REIA.

I have a realtor and my wife and I are going to take note of potential repairs that need to be made and try to estimate the costs - I think there's a tool on BP for that from what I've heard.

It turns out that at the biggest school nearby, someone built a massive apartment complex for college students right next to campus which is popular among students for living off campus.

Once ive found a zip code I would like to saturate with marketing I do a google drive for dollars and just use google maps as a tool to walk up and down streets i may be interested in purchasing property.