So, I'd think about what your strengths are, what is unique about you and/or your team compared to everyone else, what can you do that would be difficult for others to replicate, and how can you leverage that to set yourself apart (in a good way) from the crowd?

You've mentioned the benefits of leverage above, which is my favorite thing in real estate and what makes it unique.

I understand that listening to their unique problem in needing to sell quickly and helping them through that is key, but I want to be prepared for the best pitch when the times comes.Thank you!

But MFR will still have its own unique set of challenges that SFRs don't have to deal with.  

This system is called "Jun-say" and is unique to Korea. 

This is a unique property because it was actually 2 separate units (2b2b + 1b1b) that a wall was taken down in the last to combine the units.

I have a unique situation.

I have a unique set of goals and several properties have caught my eye. 

Flooring, cabinets are 5 year. decorative features are 5 years. walls are 27.5 year etc. appliances are 5 year. 

All your questions have been answered numerous times in the forums, please search the topic, and if you have any more unique questions I'd be happy to assist.