I think technology makes it easier but anyway, I would suggest the Columbus market.

Why buy old technology when tankless is clearly the future. 

Robust job market: The city of Columbus boasts a diversified economy and many major employers in fields such as education, healthcare, and technology, which contributes to a constant need for housing.

@Joey MitchellPersonally, I would think of it as a reliable Technology, Consumer Cyclical, or Healthcare stock.

Proven technology.  

But there is something on the horizon for all real estate service providers:  technology will be your competition in the future. 

They have a lot of plants there, but keep in mind with advancement in technology, the positions are not blue collar jobs you are thinking about in the 1990's or earlier.

But I'll say they have VERY nice technology, good branding, and great service.

Terrible technology and idiots who cannot speak.

Independently owned and able to move faster to stay ahead of the game when it comes to technology, community, marketing, etc.