We are trying to fight it but the appraiser is being stubborn.

Excessive wear to painted surfaces outside of what would typically be expected.Faded/mildewed caulking, silicone or other sealants around the bathtub, tiles, sinks, countertops, vanities, etc.Missing caulking around the bathtub and tiles, excessive mildew or water damage, unreported issues potentially.Hard water deposits or stains in sinks, tubs, showers, etc.Buildup of dirt, mold, mildew, or water stains from a preventable or unreported water leak or drip at a fixture or in wet areas or water damage to hard surface flooring resulting from unreported leak or issue.Worn out or deteriorated finishes on deadbolts, locksets, handle sets, loose or stubborn door locks, loose hinges, handles, cabinet pulls, knobs, etc.Broken, lost or unreturned keys, broken door locks, hinges, handles, cabinet pulls, knobs not resulting from normal wear and tear.

But me being the stubborn one or realistic however you want to put it, the money just won't make sense to sell.

Yes of course, if you send every single person in the USA a letter, you are bound to get a deal or 2.But then what you should do is plot a graph between your expenses, vs profits, and you will see that the only time, your profits surpass your expenses is when you spend a small fortune on marketing.You can't simulate motivation, because motivation has to do with the mindset of someone.It is uniquely different from person to person.EXAMPLE:Someone that is stubborn never gives up, has an ego, in forclosure... will NEVER sell their house and they rather see the house go, to the bank than admitting defeat and sell at a discount.Someone that is passive doesn't take action, and is unmotivated, in foreclosure... could possibly contact you to sell their house.So what happens?

They stubbornly stick to their guns for months and months before lowering the listed rent to something reasonable.

Being stubborn, and staying "consistent" is not going to bring you success if your methods consistently don't work!

For stubborn marks, use Magic Eraser.If there are other broken parts, those are readily available too.

A lot of people are too stubborn or embarrassed.An owner asked me to manage his property.

Otherwise, you'd change the oil & brakes in your car, brakes, cut your own grass, etc.Having learned though, that some owners are diehard DIY'ers and will throw their time away, here's what you could do:Showings: either do your tech way or hire agent as @John Warren suggestedTasks: see if you can find a desperate agent you can pay hourly to be your "go'fer"Maintenance: use online services to addressThere are pro's & cons with all of the above, but guessing you will stubbornly ignore them.Good luck!

Most vacancy issues in stabilized multifamily is due to a stubborn owner holding out at too high of price.Vacancy is much more of a factor in retail and office where tenants aren't so easily or quickly replaceable.