I don't see any licensing or compliance information on their website, which is the first thing I look for when a HML calls/mails/etc for my referral business - I'm checking out their website while politely nodding "uh huh" to their intro pitch, and just hang up if they aren't even bothering to pretend to be compliant.

Let's not pretend that all the people who purchased in this over-inflated market are super stable and can't foreclose.

Pretend you don't have that money. 

That's all wholesaling is, it's brokering real estate except instead of being up front & telling the distressed seller that you'll sell their property for X amount & take X amount as your commission / fee you are taught to lie to the seller & pretend you are going to buy the property while you secretly attempt to "assign" your contract.It doesn't work.

Let's pretend you are a tenant looking for a place to rent.  

Then, after 10 years, you would have sold (or Pretended to sell for purposes of Calculations) in order to know how much money would have been left over.

What would be the purpose of a pretend value on these websites?

It would force bad property owners to fix up obvious problems, but not fall on only one group while pretending you are addressing the issue for everyone.

An example is they will call and pretend to be a seller.

If you want to pretend they turn it in to a rental and you ask this question in September 2023.