I can utilize their list building feature, skip trace, manage my pipeline of deals, send out my marketing and utilize their analytics to maximize my marketing dollars all in one place. 

This helps reduce operational costs and increase efficiencies, hopefully giving the landlord back time to spend on other areas of the business.Market Trend Predictive Analytics: There are AI algorithms that can analyze large amounts of data in order to predict property values and future market trends.

This are just examples to wet your mind on analytical thinking.Make sure you know how to handle data.

@Jon Holdman, for your analytical mind and openly sharing with people if their deal is a good one or a bad one....

If you have online campaigns, use analytics to track your clicks. 

What they do well is their analytics. 

Besides hosting my own STR places, I've been building some side data analytics apps to answer these exact type of questions.

I have the data and analytics on the market that show the strong appreciation in the area with cash flowing opportunities.  

Just be careful of not falling for hype and be analytical!

Throw your URL on there and apply Google Analytics to your website to see how many people are actually manually typing in your information.