Some people say tamata some people say tomato.

There is a secret sauce (that's not secret at all)

There is no secret sauce to this, invest in the markets you know and are comfortable with. 

For the cost and the sales pitch it was sold as the special sauce of Real Estate (RE) wholesaling.

cayenne based hot sauced mixed with water in a pump sprayer works all the time.  

I feel lost in the sauce.

Rather not say, it's our competitive advantage, or our "secret sauce".

Sounds like this situation will likely go to the buyer who develops the best relationship with the woman and figures out the secret sauce to make a deal work.

You just have to be patient, get good (and quick) at underwriting, and then the secret sauce, which I was told by a much richer investor is: be FAST to lock them up, and SLOW to do your DD in escrow.  

We have a description here: https://www.biggerpockets.com/forums/521/topics/656899-social-media-s-secret-sauce-making-a-splash-in-real-estate