Early results on yellow letter mailing

[Jon Klaus]

The mailing arrived yesterday and I started getting calls shortly after noon. I just checked my call history and I've had 28 calls since then. The mailing was to a list of 465. This is the best response rate I've had so far just one day after the letters hit. No sure deals yet, but a few possibilities.

I had planned to have a light schedule late this week to be able to take as any calls as possible, but life happens so today was crazy. I need to keep up though, because if I put off too many return calls, opportunities will be wasted. Not only that, but there are nearly 600 more letters scheduled to go out as soon as I ready. That was going to be next week, but now I see I need to put it off until after Thanksgiving.

[J Scott]

General rule of thumb I've found -- when mailing to absentee landlords/investors, the calls you get the first day are usually good calls; when mailing to distressed homeowners, the calls you get the first day are generally the, "Take me off your now now!!!" variety.

Hopefully, your list was targeted at investors or those with equity, and hopefully you can convert a few!