Marketing - Inheritance

[David Tower]

I know this would be a touch indelicate, but wouldn’t be “too†different than marketing to probate and inheritance lists.

I had an idea to look at the obituaries and find the addresses of the people who died and then put up a few bandit signs in their neighborhood. It could be like 2 for 1 marketing. Semi-targeted to the heirs of the deceadant, AND would get additional exposure to the general public.
Also, since rapport is so important….Is it a good idea to try to build rapport with an heir by asking about their relative who died? (In a delicate way of course)

What do y’all think?