Starting a Cold Calling Campaign

[Pace Jordan Morby]

Last year I did 35 wholesale deals here in Phoenix, AZ.  This year, we have a goal to triple that number. 

We have recently hired a Sales Rep off of Upwork.com to start cold calling these lists. 

1. $0 Transfers

2. Blighted Properties

3. Cheap Condos

4. Divorce

5. Mobile Homes

6. Moving Estates

7. Notice of Default

8. Probate

9. FSBO and Expired listings

Does anyone else around the country run a similar campaign?

What does your matrix look like? For example... 

For my HomeVestors Franchise my Sales Matrix looks like this:

ON AVERAGE

20 leads come in 

4-5 are not even good leads. Meaning they are landscapers looking for a job, a sales rep trying to sell something etc. 

4-5 are leads that are already listed on the MLS and cannot obtain the number they want so they call a cash investor. Waste of time.

10-12 are good leads. 

We set 8-10 appointments

We make 5-8 offers at those appointments. 

We land 2-4 deals. 

We are averaging about 13% close ratio on our leads. 

I understand cold calling a set of lists will have a completely different outcome. Im hoping to learn from another Pro that is doing something similar in their market. 

Thank you!