Building Urgency with Cash Buyers as Business Scales

Building Urgency with Cash Buyers as Business Scales

Rental Property Investor · Lubbock, TX · Member since 2015 · 462 posts · 184 votes

What have you done to create a lasting sense of urgency with your cash buyers that you wholesale to?!

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Recently, my business has seen a pretty large uptick in deals that I come across. I've had pretty good responses from my Cash buyers, and been able to wholesale a few deals lately. My business is growing, and I am going to be getting more and more deals to wholesale in Lubbock.

Something I've noticed with a couple of the biggest wholesalers here in town is that when they send deals out, I just barely glance at them and don't really have any urgency in looking at them, even though I'm a cash buyer and constantly on the hunt for deals to purchase. I hustle around the clock, and If I'm ignoring them, I'm sure most of their buyers are too. Realizing that I tend to ignore their weekly messages and emails about new deals, I was wondering how I might combat this with my business as it grows larger.

A couple ideas I have are that they are sending out bland texts and emails with nothing other than the address, price, and their phone number. No ARV, explanation, repairs, pics, or anything.

Mine are going out in a template that highlights the key facts and pictures as well as providing a link to all the rest of the pictures. Also, I know lots of my list pretty well, and I can personalize my message to them... This is great, but not sure if it's scalable. Then again, they should have to earn the right to get a personal message or call from me, so I don't think it's a bad thing.

I also send out follow up emails letting them know the property is sold just so they don't keep looking into the deal, and also to let them know they have to act fast to get my deals.

What have YOU done that worked to keep your cash buyers very engaged?

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  • Rental Property Investor · San Diego, CA · Member since 2013 · 3k+ posts · 4k+ votes
    9y
    As a buyer, I can tell you that I ignore most "blast lists". I simply get too many. Over the years somehow I've ended up on several. So I tell people "if you have a deal you think works for me, send me an email about it". They'll say I have a list of 1000. I can't send everyone a personal email". I reply "you don't have to do it to all 1000. Just me". So yeah. When I get a blast email it gets auto filtered right into a "deals" folder that honestly I never view. But when someone sends me an email saying "hey Cody. Found a winner for you. Here is why you should buy it..." then I'll invest my time to see if it works for me. And if it doesn't, I return the respect by giving them the reason why it isn't a fit for me (which causes them to better understand what I want, thus tailoring what's sent in the future). So to answer your question: personalization. Maybe make two groups of email. A small list of buyers that you know are the real deal and perform. Send them personal emails that are to them, not blind cc. And then after a week or so go ahead and blast the offer out to your full list in a more generic fashion.
  • Rental Property Investor · Lubbock, TX · Member since 2015 · 462 posts · 184 votes
    9y

    That's exactly what I do. I call them my inner circle and they get first chance for 2 days before the rest of the people hear about it! @Cody L.

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