Expired Listing Lead Aging

[Michael King]

Hi Everyone. I am planning on cold calling expired listing leads to try and find some motivated sellers. For once I think I have a fairly simple question. I have heard that when calling leads you should age them a bit. For example, FSBO leads should be aged 1-3 months, and For Rent leads should be aged 1-3 weeks. How long should I age expired listing leads? I believe that I read somewhere that you should age them for about 2 weeks to make sure they haven't been re-listed or anything like that, but now I can't find the article where I read that.

    Thanks,

                  Mike