In Need of Direction

[Jonathan Loynaz]

Hello everyone! I began marketing for absentee owners in my area (Miami) about 2 months ago. My girlfriend and I, hand wrote over 1,000 letters in a little over a month. Unfortunately, the outcome wasn't as expected. We received a good number of calls but none were motivated at all. I do take blame because more I heard the word "no" the more I became unmotivated. My girlfriend and I decided to take a break but now that we have steady paying jobs and have saved up a couple thousand, we want to give it all we got. We've being thinking about mailing out letters to pre forclosure because they actually have some form of motivation. Please if you have any advice or recommendations, I'd love to hear them. Thank you all!

[Dev Horn]

Stop writing letters by hand - that will kill you.  Only address the envelope by hand.  The handwriting gets them to OPEN the letter.

Your letter can be printed in a nice font.  The more important thing is what you SAY because, they opened it and they're reading it now, and how you will be REMEMBERED if they want to contact you later.

You've barely done any marketing.  It seems like a lot because you hand wrote those letters which SUCKED.  Get more automated, hit more prospects, and do it repeatedly.  The first 3 mailings are priming the pump - expect NOTHING from them and you'll be happier.  Yeah, you need to hit them at least 7 times but anyone who does this for a living doesn't stop.   And the day you DO stop marketing, you are officially out of this business!

"The man who stops advertising to save money is like the man who stops the clock to save time." ~ Thomas Jefferson

Last - stick to absentees WITH EQUITY.  Pre-foreclosure has motivation, but most of them owe too much on the house - they couldn't do a deal with you if they wanted to.  And while you're new, you don't want to get into short sales.  So stay the course on absentees with equity - just hit more people more times.   Our eagerness can rarely overcome the realities of how marketing works.