Direct mail postcards

[Cc Dietz]

So I recently have been studying the marketing strategies that come with wholesaling and have found that direct mail definitely catches my eye the most. More specifically post cards because they are less costly and still effective if sent out to a good list and number of people.  My boyfriend and I had the idea to just write with a pen on blank postcards because it may be more eye catching that way but we are not sure if it is a good route to take. Should we do this or would it be better if we designed a postcard online to send out? Any advice is appreciated and super helpful as I just graduated high school and am just starting out with real estate! Thanks!

[Doug Smith]

Quote from @David Ramirez:

When I first started marketing directly to sellers, I did direct mail for 7 months, and I don't regret it because I learned a lot. However, it was definitely not the right marketing channel for my market. At that time, I was only marketing to the four major counties here in Tampa, FL, and the surrounding areas. I realized that my competition was reaching the target audience faster and more efficiently.

Wholesaling is not about convincing someone to sell you their house; it's about finding sellers who are in need of your service as a wholesaler. Your role is to help them sell in a nontraditional way by offering cash with no fees and closing within their preferred timeframe. To reach these sellers, you have to contact a large number of people. Therefore, I would recommend sticking with a marketing channel that allows you to reach more people and convert more efficiently.

I believed that direct mail could be a good marketing channel for rural areas, where people would appreciate a letter approach more, as they are not bombarded with SMS and calls.

Feel free to reach out with any questions!

Good luck!

 I've had the opportunity to have coffee with David and his team. They do it right. I could learn a lot off of David from a marketing perspective. David, you guys are ethical in your approach and business practices and I love that about you guys. So many in the wholesale field can be sketchy, but you guys do it right. Well said.