Yellow Letters

[TJ Sayers]

Generally speaking, how many yellow letters would equate to one deal? I have sent out close to 500 yellow letters and have had 30-35 calls, but none of the sellers were motivated. I know that the letter to deal ratio will vary depending on market conditions and location. I will keep grinding away at sending the yellow letters but would like to have an idea what I should expect. Thanks in advance for any advice given.