Property Management Lead Generation

[Michael Marquis]

Hello BiggerPockets Community, 

I hope all is well and you're getting ready to wind down for the holiday season. 

I have a quick question for the daring few who started a property management company. 

Out of all of the lead generation strategies you've implemented to add doors (and grow your business), which ones have been the best return on your investment?

I want to create a daily business development schedule that optimizes revenue-producing activities. After reading pretty much everything on Property Management and listening to countless podcasts, this is the list that seems to work: 

- REIA Meetings (Networking)

- BDI Meetups (Networking)

- Local Chamber of Commerce (Networking)

- Real Estate Offices (Networking with Investor-Friendly Real Estate Agents)

- FRBO (Zillow, etc.): Direct Mail/Mailers

- Host Educational Seminars on Building a Property Management Company (target landlords)

- Direct Mailings to Out-of-Town Property Owners

- National Association of Realtors Local Chapter Meetups

- Facebook Marketplace (Private Owner Listings)

Are there any additional lead generational techniques that have worked with growing a PM Business? 

Thank you so much in advance, 

Mike Marquis

[Spencer Abeyta]

Current owners that you work for can also be a huge asset. We have grown largely from word or mouth advertising and this has allowed us to work on other aspects of our business. If you wanted to do this more actively, you could offer a gift card or discount on management. This is also important because if a current owner would not recommend your company, there is something you need to look into and fix.