Hey my handsome feller you!
Absolutely.
OK but one condition. I am going to write a lot... because I care about you. Read it, understand it, and if you do I PROMISE you this will make you a God among measly ants!
A landing page in itself is flawed the way investors go it.
What have you seen people say and do? Especially the big companies like adwords nerds (yuk) and the like?
They tell you, to make a one page landing page. Remove all the links and the only thing someone can do is fill in the form. Right? EVERYONE says this.
You know why this even came to be? Because people saw companies like Nike, Apple Addidas Levis Samsung do this. And it WORKS!! Right?
Well, most people into marketing don't ave math degrees. They are self proclaimed marketing experts because they have an opinion and a will. And so they generate "leads" so they conclude "it works".
Do you know why landing pages work for companies like Apple and Nike? Because they are credible! Period! You do not need to do a search for said mysterious company n-i-k-e and verify legitimacy. People will fill in their forms no problem.
But us miserable mortals?! Don't even think about it.
Do you think sexy miss big booty Becky walking in the late ours after the club in her sexy outfit, walking down a deserted dark ally, and at the end of the road she spots 5 guys eyeing her drooling... you think she will say.. "Ohh goshgolly, my house is that way... I have to go through these thugs, so game over for me"!
NO gaaadamnit, she will stop turn around and hop back inside the club and dance the night away!
Having a landing page and removing all the links is the most retarded thing there is to do.
So that was the logic version.
As I said I DO have a math degree, I DO know data analysis, and I do have a solid brain in my head capable of coming with logic conclusions...
This is a website. The owner is quite handsome and sexy and we all know that matters in this conversation.
Do you think this is an entertainment website, with cute hairless naked puppies and kittens all cute? Nope. This is a site for people in pain that need the pain gone! They are not here for entertainment. The point I am making is simply this. Every dot you see is where someone, traffic, clicked on the site. Do you think after someone fills in the form they will stick around? NO there are no puppies to drool over . They BOUNCE!!
So what does this picture represent? It is a blueprint. a mapping, a behavioral scan of a motivated seller. You can see what a motivated seller needs to see on your website BEFORE they fill in the form. Remember every click you see is from a person that did NOT YET fill in the form. (they bounce after they fill in the form right so after they fill in the form they do not click anymore).
So what do you need to have on your site?
How it works, and more about you and/or your company! I have developed state of the ART conversion strategies to maximize credibility so they fill in the form, but I am only willing to share so much :P
So this is stone cold data. So now you have logic that says I am right, and you have data that says I am right! What else would I need to convince you I am right?
Well simple really. The ONE thing you and everyone really cares about. RESULTS!!
So Landing pages.
If you are a no body.. and all people see of you on the net is ONE landing page, you are doing damage to your credibility score.
Now flip the coin around. Imagine when people look for you. Hell, let me give you a Real Life example.
When you look for "Jerryll Noorden" on Google:
And you come up in relevant topics. Would you have a doubt wheather I am legit or not?
No? great lets do one more:
ANYONE that needs to sell their house in CT, will know of us, because we are always on the first spot. But ... when they scroll down and even GOOGLE suggests to pick us... do you think we have a problem proving we are legit?
No!
Keep in mind Credibility is the Catalyst To Conversion!!
Credibility = Conversions. Credibility is EVERYTHING.
Your website can be as ugly as my fayce, doesn't matter. NO ONE CARES!! As long as you can make people believe you can solve their problem you are golden!
So I could have simply said,
Yo! Yup it maes a difference if you create landing pages without a website.
But I am so sweet, I just thought you how to fish :)
So my friend.. this is the best landing page you can possibly get.... a homepage. A website.
With all your reviews, pictures of you, pictures of the houses you bought flipped peed on... if that is what you do...
Keep in mind. Ads, target NON motivated sellers. Dont let ANYONE tell you differently. Ads are the opposite of credibility.
You can't buy trust. Trust is earned. As is credibility. An ad, is you paying someone to be there. Not credible.
So an ad will attract 10% to 15% of the traffic. On top of that, that 10%-15% is NON motivated. So you will have a harder time to convert and get a good deal.
Now it makes more sense why the cost per lead is so expensive using ads.
Because it is so damn inefficient! There is a secret to succesful ads, but obviously if I share this in the open the effectiveness goes away. So..
SO if you want leads, you need to be credible online. Credibility comes from when OTHER people do the talking for you.
If you say "We are credible" on your website... yeah.. doesn't mean much unless you have certain key factors present on your site.
So dont just get a landing page without links and without a website. Will you get leads? Sure you will. Will you get MOTIVATED leads? hmm some.. not many and it will be costly.
