Realtors - How do you identify yourself when cold-calling?

Question

Hello all, I am a newly licensed Realtor in MD and a newbie investor.  I plan to start cold-calling leads soon. I would like to know how real estate agents identify themselves since they must disclose they have a license.  What do you say when the phone call is answered?  ---

"Hi, my name is...I'm a Realtor and investor but I'm calling as an investor only."?

I have my own company name. Do I need to state my broker's name? I would think not but I want to make sure I'm not violating some policy.

Looking forward to hearing from others.

Thank you!

Lionel Madamba · Answer

I'm calling on pre foreclosure properties, they don't answer the call. Do I have to leave a message or call them again?

James Wise · Answer

Don't get stuck in the weeds. The person on the other end of the phone doesn't care if you are working for you, your company or your brokerage. To them it's all the same. You need to disclose who you are and focus on what you can offer THEM. All they care about is what you can offer THEM.

Linda Chambers · Answer

Hi James,

Thank you very much for your suggestion to have a natural conversation. I will really take that to heart. Sometimes we forget that the person on the other end is human just like we are.  A friend told me to remember that "people talk to people and people understand." It helps to decrease the nervousness and fear that people will respond negatively.

As it relates to being proud of the licensee status, I sure am proud of it.  I just want to make sure that I'm careful not to misrepresent on whose behalf I am calling.  I don't want the potential client to think I am calling as a real estate agent working with the brokerage.  I want to be clear that I am calling for myself and my company while disclosing that I am a licensed agent.

Again, I appreciate your input and hope to chat again at some time in the future. :-)

James Wise · Answer

You just need to have a a natural conversation and explain who you are and what it is that you are doing. For whatever reason I see a lot of people on this website who think that people will be turned off when they tell them that they are a licensed agent. In practice the exact opposite is true. Be proud of your licensee status. It typically portrays to the person on the other end of the phone that you know what you are doing.

Linda Chambers · Answer

@Seth Ferguson

Thank you very much for the reply. Simple enough.   :-)

Linda

Seth Ferguson · Answer

Hi @Linda Chambers

You could use Hi, I'm Linda from XWY Realty. I'm calling because I'm interested in your property for myself...

Take it from there. You are held to a higher standard because of your licence.