Contractor · Edgewater, Md. · Member since 2018 · 28 posts · 15 votes
I've been driving for dollars and making a list of distressed houses in my area. I have contracting company and am considering marketing to buy the house but also promote my contracitng company at the same time. The thought is, the homeowner may not be interested in selling but may be interested in updating. Obviously buying the house (at the right price) is the goal... would advertising for my contracting company take away from the potential of the homeowner selling me thier house? (my thought is no it won't)
The Letter would say something simple like this:
Dear Mr. X,
I'm a local contractor looking to buy a house, I just recently drove by your property on ABC St. and I was wondering if you were interesed in selling it. If so, call me at xxx-xxx-xxxx. If your not insterested in selling but want to update your property, I'd be glad to help with that too. Let me know what I can do to help.
When we direct mail it sometimes includes multiple options like; selling their property and/or partnering with us. I would suggest split testing one that offers contracting and one that does not. It is really the only way to know how effective it will be. Make sure the sample audience is at least several hundred and send the equal amount to the same number of people for each campaign. Since it provides the homeowner options you would imagine it would have a better response but there is only one way to know. Good luck!
@Ricky Cassidy typically I would say stick to one message because you dont want to give people decision paralysis by presenting too many options. That being said in the message you outlined above you kept the message really short and to the point so I think this would be worth testing.