Managing and adding to marketing campaigns QUESTIONS

[Lee Pedrazas]

Hello,

I'm trying to figure out how I should go about managing several different direct mail campaigns to NOO, preforeclosures, and expired listings.

I have a set amount of money to devote every month to my direct mail campaigns.

If I initially select say 200 for each group to start with, what happens next month? Do I continue to market only to those people or do I gradually add people to grow my list? For example, if I want to market to all NOO in a particular zip code and there are 500 of them, I may not have enough funds to market to them all. Would I create another separate campaign once I begin to grow my business so that I could market to the rest of the group if for instance I could only afford to mail to 250 the first time? Or should I just try to include all of them?

I hope this makes sense.

How does everyone keep track of their campaigns or do most people use direct marketing companies to manage campaigns for them?

Thanks!