What should my mailer target be?

[David Briley]

OK, I'm getting ready to send out my 1st big mailing for investment properties in Massachusetts.  I live in Amesbury/Newburyport area and so do my cash partners.  We would like to target homes anywhere from there down the 95 corridor to the lower part of the North Shore Beverly --Peabody, Danvers, and Salem areas.  I used to live in Beverly and work out of Salem, so I know those markets well.

What should I target?  I feel really comfortable working with short sales, foreclosures, and folks with inherited properties, but distressed properties are definitely in decline right now with the high market prices. So should I:

a) mail to the financially distressed homeowners anyway b/c they may not understand their options

b) mail to absentee owners

c) mail to high equity owners

d) mail to probates

e) you have a better idea!

Any idea with support will be strongly considered! Thanks, y'all!

[David Briley]

Nope, I got that.  I've got mailing experience, just looking for advice on the target.  After an exhaustive search, I've got a set of high converting postcards and we're going to do 6 touches for each name on the list.