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Updated over 7 years ago on . Most recent reply
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What should my mailer target be?
OK, I'm getting ready to send out my 1st big mailing for investment properties in Massachusetts. I live in Amesbury/Newburyport area and so do my cash partners. We would like to target homes anywhere from there down the 95 corridor to the lower part of the North Shore Beverly --Peabody, Danvers, and Salem areas. I used to live in Beverly and work out of Salem, so I know those markets well.
What should I target? I feel really comfortable working with short sales, foreclosures, and folks with inherited properties, but distressed properties are definitely in decline right now with the high market prices. So should I:
a) mail to the financially distressed homeowners anyway b/c they may not understand their options
b) mail to absentee owners
c) mail to high equity owners
d) mail to probates
e) you have a better idea!
Any idea with support will be strongly considered! Thanks, y'all!
Most Popular Reply
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Nope, I got that. I've got mailing experience, just looking for advice on the target. After an exhaustive search, I've got a set of high converting postcards and we're going to do 6 touches for each name on the list.