Direct Mail Campaign Plan- 3,912 mailers

[Account Closed]

Hi everyone, 

I just ordered 3,912 zip letters from yellow letters. 60 % of the list are absentee owners while the other 40 % are owner occupied. This is the criteria I used:

-SFR

-At least 50 % equity

-Bought house on or before Dec. 2012

-Age 55+ (Owner occ only)

-SQ FT (Less than 3,000 sq ft)

-Trusts are excluded 

-2+ Bedrooms

I'll be sending to the same list for the next 6 months and I'll be using PatLive to take all my calls. I'm running this campaign in 2 suburban areas of Dallas TX.  I'll be posting monthly updates with response rate, deals under contract, deals closed etc. This will be my very first "well executed" (or at least I hope) mail campaign.

Cold calling is also on the plans as I'm still doing more research on implementing a good system. In the meantime, any advice from more seasoned investors/Marketing experts would be greatly appreciated. 

[Andrew Herrig]

@Account Closed I was not trying to discourage you. Do the mailings, stay consistent for 6 months. Dallas is extremely competitive, but there are deals to be had.

Sounds like you have experience already, but executing the basics well will help you out in a competitive market. Answer the phone (got that covered with Pat Live). Schedule appointments on everyone who seems even remotely motivated. If you do this right, you have a better chance of being the first and only investor they call. Get it under contract on the appointment. If you can't get it locked up...follow up, follow up, follow up. Most people don't consistently do this. I just signed a contract yesterday on a house we've been following up on for 4 months.