Letters or Postcards

[Robert Grunnah]

Hello Bigger Pockets!

In my businesses in Texas, we have mostly used bright four color postcards with a very professional "We Buy Your House" messaging. They're reasonably priced and we know they arrive mostly to the correct mailboxes.

We have been considering our next mailing to be First Class (pre-sorted) in a standard white envelope with our local return address, but not specifying the name of the house purchasing company (as we assume that would be immediately thrown away without opening).

We always get more CALLS from letters, but I'm not sure we get more actual purchases from them. The key is always how do you get the right message in front of the right person (maybe the inheritor, etc) at the right time.

Anyone have a strong opinion on postcards vs. letters, and don't worry about the costs - letters are actually a few dollars cheaper than postcards (because you can print them in B&W and not four color)?