How Much Marketing for 1 Deal a Month?

[Benjamin Barredo]

If I want to just get 1 or 2 deals a month right now, how many mailers should I be sending a month? I am working on about 1000 leads right now. I haven't mailed them all yet (I'm on a very tight budget until I get that first deal so I'm only sending like a few hundred out every pay day).

My basic question is this. If I want 1 or 2 deals a month, should I hit this list every month or should I be hitting a new list every month? Statistically I should be hitting like 3,000 leads, right?

My goal right now is just to double my income for a few years through wholesaling. I make about $50,000 a year so I want to do the same in wholesaling. So breaking that down, I need to make about $4,167 a month. Depending on the deal, that is potentially just one deal a month.

I am beginning to think I need to be mailing 1000 a month but this also doesn't include the fact that I'll be hitting probate court up and I D4$ (but that's a very slow process; my goal there is only to learn the market/neighborhood/ and potentially luck-out on a deal every once in a while through it).

So I'll repeat, should I work this lead list to death, hoping to strike a deal a month, or should I be adding a new list each month to assure I hit that one deal?

[Cameron Tope]

For my farm area I've had to spend anywhere from 1-3k to get a deal. So spending 1k/mo would either lead to a deal a month or one deal every three months. 

Make sure you are keeping track of your numbers. I can't emphasize enough, marketing is a numbers game. 

To answer your question; keep mailing to the same list and test different yellow letters, white letters, post cards, etc. until you find the one with the highest response rate. Then continue to mail your best piece until it doesn't work. 

Don't be afraid to experiment.