Marketing to Direct Mail Marketers!

Marketing to Direct Mail Marketers!

Flipper/Rehabber · Sacramento, CA · Member since 2016 · 807 posts · 815 votes

So I'm always thinking of new ways to create passive income and wanted your guys' opinion on this.

The other day, I was looking at our marketing response and was impressed by the number of responses we were getting from such small batches of letters. This is mainly because we hand- address our letters and use real stamps so it looks like authentic communication. I've had sellers tell me that they opened mine because it looked like a friend sent them a letter or something. 

I wondered if other wholesalers/investors like myself would rather pay a service to hand address their direct mail instead of using companies like vistaprint, whose mail looks like any other junk mail.  The cost would be pretty close ($1/letter) and they would be getting a MUCH higher response rate.  I already have the means to mass produce these letters as I've been doing it for myself, why not extend it to my fellow investors?

1. Do you direct mail marketers think this is something you would benefit from?

2. How would you market this kind of service? I could somehow obtain a list of wholesalers and send them my letters. Once they open my letter, I'll prove to them first hand how opening my letter is indication that it will help their business!

Thanks for your time!

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Ned CareyPro Member
Moderator
Investor · Baltimore, MD · Member since 2008 · 17k+ posts · 13k+ votes
9y

Yes people will pay

No you are not the first or only person to offer this service.

See this reply in the discussion

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  • Property Manager · Griffith, IN · Member since 2015 · 1k+ posts · 913 votes
    9y

    Sounds like a great idea. I'll pay $1 per letter for the address to be handwritten. It boils down to $0.30 gross profit per piece. If you can find a way to make it profitable for you yet still an advantage for the average person, it's a win-win. 

    As far as marketing- you have a platform here on BP. Post your services on those Facebook wholesaling pages as well. Keep in mind that you'll need a solid website for uploading lists and letters and such. 

    Good luck

  • Ned CareyPro Member
    Moderator
    Investor · Baltimore, MD · Member since 2008 · 17k+ posts · 13k+ votes
    9y

    Yes people will pay

    No you are not the first or only person to offer this service.

  • Real Estate Professional · Bakersfield, CA · Member since 2014 · 205 posts · 87 votes
    9y

    As @Ned Carey said, there's definitely services out there. Some even offer the entire letter human handwritten. 

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