Direct Mail - do you put your return address on the envelope?

[Dolores Waldron]

Hi All,

Wanted to get your thoughts on Direct Mail pieces I have sent out - they were first class letters and I put my own mailing address as the return address - what do other people do? Just curious if its the best idea to put one's residential address as the return on these mailers especially when I plan on sending several follow up's?

Thanks for any advice.