Feedback on Postcard Design

[Rick Jones]

Hi Everyone,

I am fresh off a successful flip and need to get my mailings going again.  The target market is about 900 address and I have sent various pieces in the past year, (yellow letters, white letters and zip letters).  My last mailing was a white letter in an "urgent" envelope from bro Mike's website, (which landed me the flip), but this time the response rate was quite lackluster.

Anyway I am looking to send a postcard to get the new year started but do not have much experience with this sort of mail piece.  Particularly what to put on the back of it.  There are a panoply of post card designs that will work but they do now contain any back content.  Should I just write a friendly message or include more calls to action, "cash", yadda yadda yadda.

I am interested in other's experience and thoughts.  Especially Mr. Q  @Michael Quarles

Thanks as always

Rick