cold calling FSBO campaign

[Paul Yevzikov]

I got someone to pull a weekly list of every FSBO in my target area from the internet.

I'm considering getting someone to just work the phones and call each one looking for either wholesale, subject2, or owner carry situations.

Can anyone offer any input on:
1) Their successes/failures from this type of campaign

2) Numbers. How many calls did you make per week, % of decent leads from this, and # of deals.

3) On avg. how many calls/leads per deal should one expect when cold calling FSBO's?

4) Are some FSBO sources better than others? Ex: classified versus craiglist sources?

thanks,
Paul

[Shawday Bentley]

Hey there Paul!

Unfortunately I can't give you any statistics or anything on this type of marketing because it's not something that I've honed in on for very long - but a few tips!

Houses with for sale AND for rent signs are people who are most motivated

Go for it! Just start out hiring one person, have that person make a certain amount of calls for, a certain amount of time (obviously your decision) Best case scenario - you'll get a ton of deals and learn all the rights and wrongs of what to say on the phone. Worst case scenario - you won't get any deals but you will learn a lot about what to do and not to do, AND you'll get your name out there and make contact with tons of people who might, down the road, come back to you.

Experience is everything and people succeed and fail at ALL different types of marketing and in all niches!

GOOD LUCK!