Marketing with purchase agreements instead of yellow letters etc.

[Billy Bell]

In a previous forum about marketing, @Steven Butala brought up an amazing technique for marketing that is direct to point and completely transparent. Instead of sending yellow letters, post cards or anything of that sort, he sends a pre-filled out purchase agreement right off the bat. I am interested in learning more about his method so I asked him about it, and he told me he wanted to share his strategy publicly for everyone's benefit. I love the direct and honest approach, but am curious how he gets all the right data before even talking to the owners and seeing the house. 

This guy has been in the biz for decades so i'm looking forward to the wisdom he is about to share with all of us!

Enjoy,

Billy Bell

Tag: arizona

[Dev Horn]

Right.  We'd have TAX APPRAISED VALUE (call that "A")

Our offer (call that "B") would be computed something like:

B = ((A x .7) - A x .1)

The key variables are:

.7 = 70% of the tax appraised value

.1 = minus another 10% for repairs

Something like that.  It helps if you know about how your tax values run compared to actual market values.  If your tax appraised value is typically 90% of market value, you might increase the .7 variable to .75 or . 8 to adjust the formula.  

Hopefully you get the general idea!  =)