Ultimate guide and checklist to lead generation

[Roc Pilon]

Well, sorry to disappoint you but no this is not complete yet. I would like your help in finalizing my lead gen processes.

Mainly I want to create a system to funnel in leads so my dad and I can find the motivated sellers and close them as well as help them out of their problems.

For the time being, wholesaling or partnering is the plan unless owner financing is an option.

1. Build the website to collect leads, advise prospects of our mission and process.

2. create a direct mail campaign

-Use list source to find key criteria

-Buy list

-Figure out marketing (handwritten postcards)

-mail them out each month 

-Repeat for 6 months.

3. Create a Facebook ad campaign.

-Test prospect niches

-Determine relevance and low CTR

4. Develop business cards for networking and speaking with anyone in public about what you do (always pitch yourself).

5. Create bandit signs and craigslist ads and put these in key locations at your convenience.

What am I missing here? I went from most expensive to least but I would like to build a marketing plan to keep deals coming through our pipeline.

Thanks

[Rick H.]

Are you currently taking any of the above action?

Sometimes folks post who confuse planning for action which satisfies their need to tell themselves they've done something. It's a trap we can fall into, if not vigilant. 

Don't wait for your list to be complete before starting (because in the real world your list will be dynamic and endless).

Next post: implementation feedback.

Plan your work and work you plan, but don't plan the results.