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Using Email address with Yellow Letter Marketing?
When marketing to sellers using yellow letters are any of you including your email address?
Most Popular Reply
I did and received more emails than phone calls. While I used postcards instead of yellow letters, I still thought the value was there.
My thinking was/is some people just don't like to talk on the phone and email can create a sense of distance or disconnect. I'd much rather get a half-hearted email than no contact at all.