Multifamily direct mail marketing

[Devan Mcclish]

I have read quite a few threads on here about different direct mail marketing strategies to multifamily properties. I am about to send out mailers of my own. I have seen some people use white letters professionally typed, postcards, and yellow letters. Which one would be the best to use and focus on for multifamily property 4-20 units.

[Chip F.]

I've only marketed to duplexes and fourplexes, but have had good success just using the standard yellow letter mailings from yellowletters.com. Different people will respond to different mailings, just rotate what you are mailing each month to the same list. The number of people who own 4-20 unit complexes can't be that big, I just checked all of Austin, qualified for 30%+ equity and >4yrs ownership, and it was only 268 unique owners.