750 Yellow Letters

[Mark Perrill]

I did it.  I took the plunge. I invested ~$1000 in a yellow letter campaign. Previously I'd been constructing a list of probates to mail to.  I had some calls, made some offers, but I have not yet pushed anything across the finish line.  And that's what counts.  

I have some fear.  I know for seasoned investors, marketing IS an investment.  But since I have yet to get that rush from completing my first deal, I'm operating from someplace else.  Not proud of it, just sayin'.

I have enough budget to hit this list for 6 mos with a combination of yellow letters, post cards, and zip letters.

Shout out to @Michael Quarles . I used his service.  He spent some time on the phone with me.  An unpaid consult.  A big shout out to Norma in Michael's office.  She rocks.  Held my hand, endured a lot of newby questions.  She was very nice.

If anyone is interested, I'll update you along the way.  I don't expect the letters to actually drop for about a week, maybe a little more.

[Mark Perrill]

Jon thanks for your encouragement. I picked a zip code north of Atlanta.  After some filters on the data (40% equity, more than 5 years at the residence) I had just a shade over the 750 names I ended up mailing to.

According to City Data, the zip I picked has 52% renters. List source thinks ~25% are non owner occupied.  Kind of the same thing...or is it?  

Anyway, it seemed like a good place to market for deals.  If I can wholesale it I will.  But I will let the deal drive the exit strategy somewhat. Not a buy and hold guy though.  

I have a 40+ year experienced investor to help me along.  If I can find the deal, he will help me bring it to market.