Direct marketing mailer to my target market -- disclose who I am or remain anonymous?

[Account Closed]

One of the best opportunities in my target market right now is spec building.  My target market is an infill location in the city with the best schools in the state, bordering on the wealthiest suburb in the state.  Very walkable neighborhood that should be hot for many years to come.  There is a ton of it going on and builders are buying old ranch homes for $250k, demoing them, rebuilding new, larger (3,500sf)  more open floor plans homes and selling them for $850k-$900k.  

All the good opportunities on MLS have a dozen bids within the first 24 hours and often get bid up pretty high. I've made a connection with one of the builders who's work I really like and we've decided to try and do a deal together. I'm going to find the site and then we'll work together (using his in place infrastructure) to build a new home.

I'm planning to do a direct mail campaign every 3 months for the next year, targeted at all the homes I've identified in the neighborhood as good rebuild candidates.  (I've driven up and down every street and have a list of the homes that fit the bill).

One important note:  the spec building is very controversial in the neighborhood and there was even a moratorium imposed by the city council to stop the building for a few weeks.  A lot of the homes going up are good quality, but like in any boom, there's some people just looking to make a quick buck and they are compromising on aesthetic and material quality.  But new homes in the neighborhood are so desirable that even the bad ones get bought within 30 days.

Two questions for the bright minds here:

1. A friend suggested being honest in the direct mail campaign and saying that I live in the neighborhood, care a lot about the neighborhood and will do quality work that the neighbhorhood can be proud of.  The other option is to use one of the more generic type letters "I'm interested in your house, etc" that many people use.  Thoughts on the better approach?

2. I have a RE license.  Do I need to mention that in the letter?  I don't want people to feel duped by a "shark" so to speak.

Thanks, Sean