My prospective tenant funnel

[Nicholas Ludwiczak]

I am changing how I handle showings and screening of prospective tenants. This was the old way and how it turned out when I turned a unit earlier this year. Market on Facebook, Facebook marketplace, and craigslist. There ended up with 30 people interested so I setup showings for 30 people over the span of 5 different days with a lot of time spent showing, rescheduling, and waiting for people that would never show up.

I wanted to share my new system. I am hoping using this system will eliminate the window shoppers that are not very interested, people that do not meet the minimum requirement, and show people (though sharing a video walkthrough) the unit layout and features that are hard to show with just pictures.

Setup Trello board with application workflow board

Give out google voice number

Setup outgoing voice message with info about available properties and direct them to leave or text their

1. Name
2. Phone number
3. Email address

Use a block of time each day to go through these calls and texts

1. Add card for the new interested parties to the first step on the Trello board
2. Send each one the same email with detailed info about the property, my application requirement, and process.
3. Applicants that say they meet the minimum requirement are send a link to the free online application and a link to a video walk-though uploaded to YouTube via email
4. Once the application is summited and they have met my screening criteria, I will meet the parties at the unit for an in-person showing, offering them the unit if they are still interested after seeing it in person.