What matters when evaluating a deal?

[Kevin Rollins]

I am a newbie although I have been throwing deals into the BP Calculator for over a year to gain understanding. I would like to purchase a multi unit soon. It seems that the greatest factor in the quality of the deal is not the cost to acquire the property but the rent on the units. Increasing rent by $50 per unit over three units has a greater effect on cash flow than a $25 grand difference in the price. So, what matters? It seems silly to worry about 5 grand in the cost of the building up front when it has such little impact on the cash flow. Am I missing something? Thoughts? Also, I'm finding that I'm passing on buildings because of the limited cash flow that other investors are purchasing.