Anyone ever use Postcardmania.com ???

[Ceasar Blackman]

Hey

I called them up to ask some questions about using them for a few mailings of postcards and their rates were good. They work with you to design your own card and etc. I just want to know has anyone had any good or bad experiences with this company ? I believe they are based out of Clearwater Florida

They also mentioned they build list that fit my criteria exactly like Listsource and they claimed to be updated more frequently then Listsource. I can use the exact same criteria as with LS, but the price per name was nearly half. Also I have noticed a few people mentioning LS not being the best source to build list. Any input would be greatly appreciated

Thanks guys

[Dev Horn]

hey @Lamar Cannon - it's a hard question to answer - here's why: Your response rates will vary with each mailing - might be 0.5 - 2% on the first mailing and closer to 3-5% from your 6th mailing to the same group. Research published here on BP suggests that 80% of your contacts from a list will come after 3 to 5 mailings. So, where you are in that cycle will dramatically effect response rate.

The other factor is location. The same card mailed to the same type of list from the same source might generate a 2% response rate in Dallas, and only a 0.5% response rate in Los Angeles.

We focus on response rate and # of calls because those seem like reasonable ways to measure performance, but they can be misleading. One guy gets 10 well-qualified leads and closes 2 deals. The other guy sends out a letter that gets 25 people to call but guess what - none are motivated owners of distressed properties. So, more calls, higher response rate... but ZERO deals. Which guy would you rather be - the one with the deals or the dude bragging about his above-average response rate?

Ultimately, our better measure of performance is efficiency of marketing - we invested $1000 in direct mail and got 1 deal that netted $5000. So we have an efficiency of 5-to-1 ($5 rev for every $1 advertising/mktg). But even if we can get to that understanding, it will still vary a LOT by market.

FINAL THOUGHT - I just think marketing is like dating. BE SPECIFIC about who you want to hook up with so when they read your material (PC or letter) they will think "that's me, that's MY situation - I should call them...". People will SELF-SELECT based upon your message. If you have misguided or disceived them in any way, that's not a great way to start a relationship.