Zillow to start flipping homes

[Trent Currie]

Zillow is going to start flipping homes.

https://stratechery.com/2018/zillow-aggregation-an...

Short ver.- They have changed their business model and are testing an instant offer option to visitors of their site. Currently they are the number on site for owners to visit when considering real estate options.

I'm curious to know how everyone feels this will affect your business and model. With a highly reputable and reliable offer will most flips be bought up and or margins shrink to points where you will not be able to compete?

How will you market to compete with the largest aggregator of real estate traffic who has now taken part of your business?