How Do You Use Facebook Marketing ?

Question

In addition to several other types of marketing and campaigns I've been trying out Facebook marketing on our business page.

https://www.facebook.com/neama..

I'm wondering what cadence/content schedule you've found success with? As you can see in the link I tried a daily post with diminishing returns each day. I assume daily ad-like posts aren't going to be effective. A bit of googling suggested doing more non-ad based posts. Does that work for you?

I'm open to any feedback on the Facebook page. Obviously we're just starting out and likely doing a lot wrong. Lol

I should note that since I've started experimenting with this none of the posts have been boosted or paid ads.

Thanks for your time.

Alex Sergeev · Answer

Further to my last comment reg. promotional strategy in general and video content in particulars, I’d like to add more details on what I mean. There are different types of advertising (print, billboards, websites, social media etc). There are good examples of real estate ads in this article and some researches mentioned in there. I’ve noticed, that as more “points of contact” with the target client we have then the higher chances that the client would have chosen us. Also, I used these advices how to choose a video production company. Especially, the main of them (at least IMO): the marketing goals understanding and ability to engage and trigger my audience emotions. Perhaps, this would help you also to get a good ROI and CR.

Alex Sergeev · Answer

IMHO you can try also to rise up engagement by adding more "motion & emotion" to your posts, like captivating video content, 3D demo-views or engaging stories with animated pictures (kinda storyboards or slideshow). + don't omit CTA ("subscribe", "repost" etc) with clickable "phone" (both in a posts and at the web-site), triggering links and buttons . Depending on budget, it worth to combine both Social Media content management with paid ads. In both cases, videos give higher ER, CTR and CR. The challenge is to find a good marketing agency, that would not spoil your budget and a video production partner , which understands your specific goals and needs. BTW As for the paid ads: sometimes it's good to place at Facebook, but for "hot clients" the search ads in Google/Bing might be more effective. Ideally, complex promotion starategy via different channels is more sustainable.

Xavier Mazza · Answer

Glad to hear that you are experiencing success on Facebook! Any progress is good progress, so keep up the good work 💪

Josh Milewski · Answer

Another update. I've found that posts for the sake of engagement work really well in my area. Posts like "best coffee shop in NEA?". After that the subsequent posts talking about what we offer tends to to do better. Currently my posting frequency is M/W/F with one engaging post, one education post (where we link to our blog), and one product pitch. Im not ignoring the advice to go and pay for ads, that's on the Todo list. However we prioritize our direct mail campaign first so Facebook is just an experiment to see what we can achieve organically.

Chris Seveney · Answer

We hire a third party to do this and the key takeaways from us are:1. Start with paid ads and move to organic over a period of time2. If you are not targeting the right audience, it does not matter how much you spend.3. It costs $ to get a lead. Right now in speaking with other marketing companies expect to pay 10-20%. so if you are looking for a deal that will net you $20k, expect to pay $2-4k to get that lead.

Josh Milewski · Answer

I'm going to try to make time to look into these articles soon

Josh Milewski · Answer

We have been talking about going to paid ads very soon because I think we've reached a plateau with what I can do organically.

Alex Sergeev · Answer

Got it. I supposed that you've told abt some chages in posting at the 1st week of July, resulting to the reach growth of +136% (Jul/Jun) as shown on the graph. So I was expecting that you had more conversions in July than in June, consequently. Once it's just abt 7-8 weeks in total, then ok. Well, anyway, the "cost of conversion" (i.e abt 1h work) looks good to compare with eventual $2-4 K for paid ads (as a/m) :) Keep it up!

Josh Milewski · Answer

So far we've had one conversion and we'll be closing on it soon. It's been about a hour of work a week on Facebook over 7-8 weeks. Not sure how best to quantify that.

Alex Sergeev · Answer

Good result! Yet it looks like about the "reach" strategy. What abt conversion rate? Had it been increased proportionally?