Facebook "Drip Campaign" for an STR

[Gerd Conner]

Hey Y'all!

I have an STR and I'm wanting to gently reach out to newer markets. I have paid for expensive campaigns before where Facebook pushes your ad in front of people, and that pretty much paid for itself - got a couple bookings and built a following - but it was quite expensive and rather labor intensive.

Now that the property is doing rather well on it's own and I don't need to push as hard, I have heard friends and mentors they they run a FB "drip campaign" to "keep the flywheel spinning", so to speak.  I know that Facebook algorithms, like Google, change constantly.  So I'm wondering where to go to learn the latest and greatest about FB marketing.  

What are y'all using, and where do you find your info to make the most out of your social marketing budget?

Thanks!!